CRM %26 Data Manager

Role Summary    
•    Own and advance the global CRM and data strategy for Talent Solutions, improving the quality, quantity, governance, nurturing and visibility of leads across markets.
•    Connect marketing, sales and technology teams to build scalable CRM processes, reliable data and measurable campaign performance using HubSpot, Microsoft Dynamics, Sitecore and related integrations.

Key Accountabilities & Responsibilities    
•    CRM Strategy and Roadmap: Develop, communicate and continuously improve the CRM strategy and roadmap in alignment with Talent Solutions priorities and market needs.
•    Global CRM Enablement: Support markets joining the global HubSpot instance, including nurture design, ideal customer profile rules, data readiness, user adoption and self-service capability.
•    Campaign Operations and Automation: Enable global Talent Solutions campaigns, establish consistent lead-nurture and automation practices, and use A/B testing to improve effectiveness.
•    Lead Management: Coordinate the intake, assignment, nurturing and progression of Contact Us inquiries, marketing-qualified leads, webinar leads and sales-qualified leads.
•    Data Management and Governance: Manage data cleansing, quality, analysis and list creation across multiple sources while ensuring country legal and compliance requirements are met.
•    Market Intelligence and ABM: Build prospect and account-based marketing target lists, support contact mapping and coordinate market intelligence for global reporting requirements.
•    Performance and ROI: Establish reporting that tracks campaign activity, lead progression, sales follow-up and monthly or quarterly return on investment.
•    Sales and Marketing Partnership: Provide actionable recommendations that improve campaign activity, lead tracking, automation and alignment between sales and marketing.
•    Technology Partnership: Translate marketing requirements for Global IT and support the effective development of Boomi integrations across HubSpot, Microsoft Dynamics, Sitecore and relevant data sources.
•    Global Collaboration: Partner with global and local stakeholders to standardize practices, increase efficiency and scale effective CRM and data capabilities.

People Leadership    
•    This role may not have formal direct reports; final team structure is to be confirmed.
•    Provides functional leadership, coaching and training to marketing colleagues and CRM users, enabling teams to work more independently and consistently.

Other Key Details    
•    Operates in a fast-moving, global environment with varied priorities and a high degree of cross-functional coordination.
•    Uses HubSpot, Microsoft Dynamics, Sitecore, Boomi and Microsoft 365 tools; specific work-location expectations will be determined by the employing country.
•    Time is primarily focused on CRM strategy and administration, data governance, campaign enablement, lead operations, stakeholder partnership, analytics and user adoption.