Marketing Technology Specialist II

Job overview:     

Schneider is seeking a Marketing Technology Specialist in Green Bay to manage, optimize and execute integrated marketing initiatives across multiple channels within the marketing technology ecosystem. The Marketing Technology Analyst will act as the bridge between marketing strategy, operations, technology and analytics to ensure marketing platforms, automation processes and campaign orchestrations effectively support business objectives.    

Responsibilities:    

• Build, test and deploy automated marketing campaigns, campaign components (such as HTML emails) and customer journeys across multiple channels.     
• Support audience segmentation, nurturing programs, data governance and privacy requirements.    
• Partner with stakeholders and collaborate with agencies to translate business requirements into technical solutions.    
• Develop and maintain technical documentation for segmentation, orchestration and platform configurations.     
• Identify opportunities to improve marketing workflows, automation and operational efficiency.    
• Ensure proper campaign tracking, tagging and measurement across channels.    
• Troubleshoot campaign execution and system-related issues.    
• Support attribution modeling, email/SMS deliverability and customer journey analysis.    
• Monitor marketing and campaign data quality, key performance indicators, campaign performance metrics and compliance across systems.   
• Champion change management and user adoption of new tools and processes.    
• Stay informed on industry trends, platform enhancements and future technology opportunities that support business growth.