Associate Director, Marketing Intelligence and AI

Education

• Bachelor's degree or equivalent experience 
• Bachelor’s degree required; degree in Communications, Computer Science, Data Science, Information Systems, or Marketing Technology preferred

Work Experience

• 7–10 years of progressive experience leading Search/Generative Engine Optimization (SEO/AEO/GEO), Digital Strategy, Marketing Technology, or Data Intelligence functions within a complex global organization preferred

Skills and Requirements 

• AI Systems & AEO/GEO Expertise: Deep operational understanding of how AI systems retrieve live web content, interact with structured entity records, and process standard organization markup. Demonstrated track record driving digital transformation and AEO/GEO initiatives.
• Data Strategy & AI Analytics: Proven ability to build intelligence monitoring frameworks, track brand accuracy across AI platforms, and translate AI performance metrics into executive reporting and strategic recommendations.
• Governance & Cross-Functional Alignment: Demonstrated experience establishing and enforcing enterprise digital and AI policies, content standards, and structured markup guidelines across matrixed business units and technical teams.
• AI Enablement: Hands-on familiarity with generative AI platforms and a track record of introducing AI tools and workflows into marketing or communications teams, with sound judgment on responsible use.
• Leadership: 3–5 years of direct experience leading cross-functional teams, direct reports, or technical initiatives.

Other Requirements:
As defined in IEEE Policies, individuals currently serving on an IEEE board or committee are not eligible to apply. 

PLEASE NOTE: This position is not budgeted for employer-sponsored immigration support, this includes all persons in F (both CPT and OPT), J, H, L, or O status.

For information on work demands and conditions required for this position, please consult the reference document, ADA Requirements. This position is classified under . 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. 
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