Product Manager, Consumer Products

Reporting to: Vice President, Product and Marketing

About the Augustine Institute

The mission of the Augustine Institute is to serve the formation of Catholics for the New Evangelization. Through our graduate school, media, and parish programs, we equip Catholics intellectually, spiritually, and pastorally to renew the Church and transform the world for Christ. 

Position Summary

We are seeking a strategic, data-driven, and growth-oriented Product Manager to join our product team. The ideal candidate will take end-to-end ownership of our direct-to-consumer (B2C) offerings, applying consumer psychology and rapid experimentation to maximize user acquisition, daily active engagement, and retention. In this role, you will lead continuous A/B testing, optimize self-serve monetization funnels, and build rigorous business cases for new offerings. Collaborating closely with cross-functional teams—including technology, marketing, content, and customer success—you will deliver frictionless, emotionally-resonant experiences that help Catholics understand, live, and share their faith.

Key Responsibilities: 

• Develop and communicate a clear, prioritized product roadmap that aligns with organizational goals and ensures successful implementation.  
• Lead the product vision, lifecycle, and growth strategy for direct-to-consumer offerings.
• Develop quantitative business cases, market forecasts, and strategic justifications for new and prospective consumer product features and offerings
• Create and implement comprehensive go-to-market strategies, designing high-converting onboarding and product adoption funnels.
• Run continuous multivariate and split tests on UI/UX elements and workflow details to drive incremental conversion lifts using large quantitative datasets.
• Leverage consumer psychology to maximize daily active usage (DAU) and long-term user retention.
• Optimize the consumer checkout experience, freemium conversion triggers, subscription models, and frictionless payment funnels.
• Direct UI/UX and product design decisions to ensure intuitive, accessible, and deeply engaging user interactions. .
• Advocate for an exceptional user experience, leveraging customer research and insights to improve every user interaction with the products.  
• Manage day-to-day project coordination, ensuring timely delivery of product initiatives.  
• Work with cross-functional stakeholders, including engineering, design, marketing, sales, and content teams, to implement projects effectively and on time. 
• Monitor project progress, identify risks, and take proactive measures to address challenges.  
• Optimize the user experience by analyzing feedback, usability data, and industry best practices.  
• Clearly communicate product developments, updates, and changes to internal and external stakeholders.  
• Monitor product performance and implement optimizations to enhance user engagement.  
• Serve as the primary point of contact for product-related inquiries and initiatives.  
• Develop training and documentation to support product maintenance.  
• Stay informed about industry trends, emerging technologies, and best practices.  
• Other responsibilities as directed by the Vice President, Product and Marketing. 

Qualifications:

• Bachelor’s degree is required; an advanced degree in business or related field is preferred.
• Minimum of three years of experience in a similar product-development/management leadership role or related field.
• Deep understanding of the Catholic Church with a strong fundamental understanding in faith formation and catechesis.
• Ability to learn about and advocate for what customers want and need to grow in the faith and/or teach the faith.
• Experience delivering B2C (business-to-consumer) product solutions.
• Proven track record of successfully launching and managing products in a fiscally responsible manner.
• Exercise sound judgment and discretion in all interactions and decision-making.
• A proactive and solutions-oriented mindset, with a strong attention to detail.
• Strong analytical skills with the ability to make data-driven decisions.
• Exceptional organizational and time management skills, with the ability to prioritize and manage multiple tasks simultaneously.
• Strong project management disciplines.
• Proficiency in Microsoft Office Suite and other relevant software tools.

Necessary Knowledge, Skills, and Abilities

• Strong alignment with the Augustine Institute’s mission to help Catholics understand, live, and share their faith.
• Ability to consistently demonstrate the Augustine Institute’s core values including:

• Humility – We serve the Augustine Institute Mission with a service mindset.
• Collaboration – We work together as a united Body of Christ.
• Innovation – We encourage being creative and demonstrating a clever mindset.
• Excellence – We strive in everything we do to win souls for Christ.
• Community – We invite others into compelling encounters with the faith.

• Think and act strategically.
• Exercise a constant and contagious passion for the customer.
• Consistently deliver results.
• Practice fiscal responsibility, demonstrating accountability for product and project budgets. 
• Strong emotional intelligence.
• Excellent listening skills.
• Ability to effectively communicate with internal and external product stakeholders. 
• Accountable mindset.
• Solutions-oriented.
• Ability to work under pressure and deliver on aggressive timelines.
• Proven ability to execute against both strategic and tactical plans.