REEF INDUSTRIES - MARKETING MANAGER

TITLE: Marketing Manager

POSITION OBJECTIVE: The Marketing Manager combines the creative skills of a graphic designer with the strategic oversight of a marketing professional to lead the company’s marketing and advertising department.

QUALIFICATIONS:

• Bachelor’s degree in marketing, graphic design, or a related field 
• 5+ years of marketing experience
• Proficiency in Adobe Creative Cloud Suite (Photoshop, InDesign, Illustrator, Lightroom & Acrobat)
• Experience using Customer Relationship Management (CRM) platforms
• Proficiency in MS Office (Word, Excel, Outlook, PowerPoint)
• Portfolio showcasing both creative design work and marketing campaign results.
• Detail orientated with strong organizational skills
• Strong analytical skills
• Excellent written and verbal communication skills
• Ability to multitask, prioritize and manage time effectively
• Ensure consistent, dependable attendance and demonstrate a willingness to accommodate non-standard work hours as necessary
• Capable of effectively managing job-related stress and fostering productive workplace interactions

JOB RESPONSIBILITIES:

• Improve Reef Industries’ brand awareness, reach, conversion and retention.
• Plan, drive and execute strategic marketing campaigns leveraging Reef channels utilizing global brand assets to meet regional growth goals and targets.
• Collaborate with Sales Managers and Director of Sales & Marketing to develop, manage and maintain department budgets.
• Create and refine designs using graphic design software.
• Produce high-quality graphics for print, digital, and multimedia platforms.
• Oversee company websites, SEO and PPC processes and programs.
• Responsible for developing, monitoring and scheduling print, digital and direct mail campaigns.
• Complete check requests and purchase requisitions for the Marketing department.
• Work with accounts payable department to approve marketing expenditures.
• Manage and work with other departments to enhance your team capabilities as required.
• Responsible for graphic design to meet necessary ad deadlines and to ensure the company’s messaging and communication programs are consistent.
• Manage and work closely with Marketing Assistant to ensure tradeshow booth requirements and shipping are on schedule.
• Develop and communicate clear project plans for all marketing activities, deliver against milestones to achieve goals, contribute to long term strategic vision and process development.
• Support the sales team on design and content needs to ensure a smooth delivery of brand campaigns.
• Utilize google analytics and other insights platforms to let decisions be guided and informed by data.
• Collaborate with sales team to conduct cohesive and effective customer conversations.
• Assist sales team at tradeshows when necessary; approximately 10% travel.
• Manage leases and upkeep for the Marketing department equipment (copiers, tabber and direct mail printer).
• Perform other duties as requested by management.