Marketing Coordinator

D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries.  Please visit our website at www.drhorton.com for more information.

D.R. Horton, Inc. is currently looking for a Marketing Coordinator-BLD. The right candidate will manage the daily duties associated with marketing coordination for all projects.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Support marketing and sales initiatives including project positioning, timelines, social media, sales center, and model design/set up, advertising, signage, collateral design, etc.

• Strategize, plan, maintain and manage content of all DRH social media initiatives including Facebook, LinkedIn, etc.

• Assist in coordination with third party vendors including signage companies, model decorators, digital advertising consultants, creative firms, model maintenance services, etc.

• Coordinate with other departments on the creation and maintenance of marketing materials and community identity

• Update, maintain, and create website presences on a division, community, and home-specific level

• Complete website changes and updates through the company’s content management platform, Content Management System (CMS)

• Assist in gathering estimates and sources for marketing and sales initiatives

• Determine target audience, devise campaigns, and launch email campaigns to create buzz or generate leads for the business

   

• Uses email analytics to re-define current processes and procedures

• Using Google Analytics, maintain and report on site’s overall domain, as well as individual market reports, as needed. Monitor site usage metrics to identify trends and recommend improvements

• Update and maintain vendor database, organize community marketing files and maintain marketing collateral inventory

• Fact check and proof-read all marketing materials

• Ensure brand standards are maintained for the projects

• Assist in daily administrative responsibilities including invoice reconciliation and general upkeep of marketing material inventory

• Coordinate and manage marketing events at sales centers, attend events as necessary

   

• Assist in training and marketing best practices or new tools/platforms

• Oversee model home and sales center installation and maintenance

• Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company

• Ability to work overtime

• Able to travel overnight