UX Copywriter

D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries.  Please visit our website at www.drhorton.com for more information.

D.R. Horton, Inc. is currently looking for a UX Copywriter. The right candidate will develop clear, compelling marketing copy that supports brand messaging and customer engagement across digital and traditional channels. This role collaborates with marketing, creative, product, and digital teams to produce content for campaigns, websites, email, advertising, and customer communications while ensuring consistency with brand voice and messaging standards. A portfolio link must be attached to your resume to qualify for this role. This is an in-person role in our Arlington office. 

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Translate marketing strategies and creative briefs into clear messaging that supports campaign goals and brand positioning across the following areas:
  • Email/SMS marketing campaigns
  • Paid social (Meta, TikTok, etc.)
  • Web pages
  • Video scripts
  • Organic social content
  • Paid search (Google Ads)
• Craft clear, user-centered UX copy for product experiences (onboarding flows, in-app messaging, tooltips, error states)

• Maintain consistency in tone, voice, and messaging across all marketing channels and content formats

• Collaborate with designers, marketing leadership, and product teams to develop integrated campaign content

• Adapt messaging for multiple formats including web pages, social media, landing pages, advertising, and promotional materials

• Review and revise content based on stakeholder feedback while ensuring clarity, accuracy, and alignment with brand guidelines

• Support marketing initiatives by producing content that drives customer engagement and supports business objectives

• Ensure all written materials comply with brand standards, legal requirements, and company messaging guidelines

• Ability to work overtime

• Assist with proofreading and editing of marketing materials produced by internal teams or external partners

• Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company