Director, Product %26 Commercial Marketing

We are seeking an experienced, hands-on B2B marketing leader with a proven track record of marketing complex products and services in aviation, aerospace, industrial manufacturing, logistics, defense, or other highly technical industries. The ideal candidate brings experience marketing complex products or services within aviation, aerospace, industrial manufacturing, logistics, defense, or another global technical industry and has a proven ability to independently develop and execute integrated marketing programs that drive business growth. 

This position works closely with the VP of Corporate Marketing and the Corporate Marketing team to drive awareness, demand generation, and customer engagement across AAR's commercial aviation aftermarket businesses. Responsibilities include developing marketing strategy, leading integrated campaigns, optimizing digital channels, creating sales enablement tools, measuring performance, and strengthening the Company's overall marketing infrastructure and processes.

What will you be responsible for:

Product and commercial marketing:

• Collaborate with business segment SMEs to identify growth opportunities, align marketing priorities, and support strategic business objectives.
• Support revenue growth by developing and executing integrated marketing strategies that increase market awareness, generate demand, strengthen customer engagement, and enable commercial teams.
• Work with sales and business development team members across the Company to lead positioning, messaging, and go-to-market strategies for commercial products and services across AAR's Parts, Distribution, and Repair businesses.
• Partner with Sales, Business Development, and Brand Manager to develop customer-facing messaging, presentations, case studies, videos, competitive positioning, and other sales enablement tools that support pipeline growth.
• Work closely with AAR Corporate Communications to provide topics and campaigns focused on commercial offerings for AAR’s social media channels that align with campaigns and new offerings.
• Negotiate with outside agencies / vendors and suppliers, including budget planning and monitoring. 
• Measure and communicate campaign effectiveness, marketing contribution, engagement, and ROI, using data to continuously optimize programs and recommendations.

• Assist with on-site tradeshow support as needed.

   

Branding/Corporate Identity (CI)

• Ensure CI standards and messaging with the Brand Manager on Company-wide materials and templates.
• Oversee coordination of monthly global Corporate Marketing and Communications meeting with representatives from every Business segment, core teams, and region to advocate for the Company’s brand standards including logo usage, colors, etc., for signage, presentations and all marketing materials. 

Website / digital initiatives

• Improve the product and commercial content strategy for AAR's digital channels, ensuring website content, landing pages, and customer-facing experiences accurately reflect market positioning, offerings, and brand standards.

• Collaborate with internal and external partners to

   develop and optimize digital marketing initiatives, including search, social, paid media, email marketing, and campaign landing pages.

Advertising

• Work with vendors to ensure ad fulfillment, proper media buys, overall strategy, and manage invoices.
• Work with Brand Manager to create digital ads for Corporate, and specific products and services for the above-mentioned business segments.
• Coordinate, measure, and communicate ad metrics in coordination with ad agency to maximize ROI and demonstrate positive impact on business. 

Video / Photography

• Develop scripts and coordinate assets as needed for vendors on video and photography shoots.
• Coordinate with external photographers and videographers.
• Identify and coordinate high-resolution photos for marketing and further usage.
• Other duties as assigned.