HCC Associate

Overview

The Associate Healthcare Care Consultant (Associate HCC) is an entry-level business development professional responsible for supporting referral growth efforts through relationship development, community outreach, and customer engagement activities. Working alongside experienced sales and operational leaders, the Associate HCC learns consultative selling techniques, healthcare referral development strategies, and market planning fundamentals while serving as a positive representative of the organization's mission, values, and commitment to patient care.

This role is designed for individuals seeking to build a career in healthcare sales and business development. The Associate HCC receives structured coaching, mentorship, and field training to develop the skills necessary for future advancement into a Healthcare Care Consultant (HCC) role.

Essential Functions

Relationship Development & Sales Support

• Learn and apply the organization's consultative selling process through field training, coaching, and guided customer interactions.
• Support the development and maintenance of professional relationships with physicians, discharge planners, social workers, senior living communities, skilled nursing facilities, and other healthcare referral partners.
• Accompany senior sales representatives on customer visits to learn effective account management and referral development techniques.
• Assist with identifying opportunities to strengthen referral relationships and increase community awareness.
• Participate in customer follow-up activities to ensure exceptional service and responsiveness.

Community Outreach & Education

• Support community education efforts by participating in presentations, health fairs, networking events, and educational programs.
• Help educate referral sources, patients, families, and community partners on hospice services and the organization's value proposition.
• Assist with planning and coordinating outreach activities designed to increase community awareness and engagement.
• Represent the organization professionally at community and business events.

Market Development & Planning

• Assist in the execution of territory and account development plans under the guidance of sales leadership.
• Support efforts to achieve referral and admission growth objectives through daily activity and relationship-building initiatives.
• Maintain accurate records of customer interactions, opportunities, and market intelligence within company systems.
• Participate in regular territory reviews and business planning discussions.

Collaboration & Teamwork

• Build strong working relationships with clinical, operational, and admissions teams to ensure a positive customer experience.
• Collaborate with internal stakeholders to support patient access and referral coordination.
• Participate in team meetings, training programs, and ongoing professional development activities.
• Demonstrate a willingness to learn and actively seek coaching and feedback.

Compliance & Professional Standards

• Adhere to all company policies, procedures, compliance standards, and regulatory requirements.
• Complete all required compliance and annual training programs.
• Consistently demonstrate the organization's mission, vision, and values in all interactions.
• Maintain professionalism, integrity, and accountability while representing the organization.
• Perform other duties as assigned.

About You

Education & Experience

• Bachelor's degree preferred or equivalent combination of education and experience.

Preferred

• Previous internship, customer service, healthcare, recruiting, hospitality, retail sales, or business development experience.
• Exposure to healthcare, senior care, hospice, home health, or related industries.
• Demonstrated leadership experience through work, athletics, student organizations, or volunteer activities.

Knowledge/Skills/Abilities

• Strong communication, interpersonal, and relationship-building skills.
• Ability to learn consultative sales techniques and apply coaching feedback.
• Self-motivated with a desire to build a career in healthcare sales and business development.
• Proficient with Microsoft Office and other business technology tools.
• Valid driver's license, reliable transportation, and ability to travel within assigned territory.

Compensation may vary within the salary range provided based on several factors, including but not limited to a candidate's geographic location, experience, education, skills, licensure, certifications, internal equity, and department equity. Gentiva provides associates with a comprehensive Total Rewards package, of which base pay is just one component.

Salary Range: $63,000 - $75,000

We Offer

Benefits for All Associates (Full-Time & Per Diem):

• Competitive Pay
• 401(k) with Company Match
• Career Advancement Opportunities
• National & Local Recognition Programs
• Teammate Assistance Fund

Additional Full-Time Benefits:

• Medical, Dental, Vision Insurance
• Generous Paid Time Off + 7 Paid Holidays
• Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
• Education Support & Tuition Assistance
• Company-paid Life & Long-Term Disability Insurance
• Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

Legalese

• This is a safety-sensitive position
• Employee must meet minimum requirements to be eligible for benefits
• Where applicable, employee must meet state specific requirements
• We are proud to be an EEO employer
• We maintain a drug-free workplace

Location

Our Company

At Gentiva, it is our privilege to offer compassionate care in the comfort of wherever our patients call home. We are a national leader in hospice care, palliative care, home health care, and advanced illness management, with nearly 600 locations and thousands of dedicated clinicians across 38 states.

Our place is by the side of those who need us – from helping people recover from illness, injury, or surgery in the comfort of their homes to guiding patients and their families through the physical, emotional, and spiritual effects of a serious illness or terminal diagnosis.

Our nationwide reach is powered by a family of trusted brands that include:

• Hospice care: Gentiva Hospice, Emerald Coast Hospice Care, Heartland Hospice, Hospice Plus, New Century Hospice, Regency SouthernCare, SouthernCare Hospice Services, SouthernCare New Beacon
• Palliative care: Empatia Palliative Care, Emerald Coast Palliative Care
• Home health care: Heartland Home Health
• Advanced illness management: Illumia Health

With corporate headquarters in Atlanta, Georgia, and providers delivering care across the U.S., we are proud to offer rewarding careers in a collaborative environment where inspiring achievements are recognized – and kindness is celebrated.