Marketing Specialist | Full-Time | PPG Paints Arena

Marketing Specialist | Full-Time | PPG Paints Arena

Oak View Group

Oak View Group (OVG) is the global leader in premium live entertainment infrastructure and services, with a platform spanning venue development and end-to-end capabilities across venue management, hospitality, and sponsorship sales. Founded in 2015, the company serves a collection of seven world-class owned venues and a client roster of the most iconic arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural institutions, spanning four continents. 

Position Summary

This Marketing Specialist position will develop, manage, and execute social media and digital programs to ensure the success of PPG Paints Arena events and social media marketing initiatives. The position will serve as the lead social media specialist and social voice of the venues and be responsible for strategic social media planning and creating and posting all social content. This role will work in lockstep with the venue teams, marketing, sales, events, and booking. In addition, the position will support other arena marketing activities, including the planning and execution of event and venue advertising plans, database marketing initiatives, business development efforts, and content creation.

This role pays an annual salary of $52,000-$58,000

Benefits for Full-Time Roles: Health, dental, and vision insurance; 401(k) savings plan; 401(k) matching; and paid time off (vacation days, sick days, and 11 holidays).

This position will remain open until October 23, 2026.

About the Venue

As a leading entertainment venue, PPG Paints Arena is the regional epicenter for athletic events, concerts, and family shows in Western Pennsylvania and home to the NHL’s Pittsburgh Penguins.

Responsibilities

• Manage the venue’s social media platforms and have the opportunity to work on marketing and digital initiatives.
• Responsible for the on-time rollout of all show announcements on IG, FB, and X as directed.
• Develop, own and manage the voice of the venue across all digital platforms monitoring sites on an on-going, daily basis including engaging in real-time social media activities during event days, etc.
• Implement and maintain a social media calendar/strategy.
• Develop relationships with local influencers and tastemakers.
• Ideate and create engaging, fresh, and interesting content to grow the venue's social footprint as well as utilize social media to support and reach sales initiatives.
• Capture engaging, behind-the-scenes content on the day of the event. Create a recap summary and video to share with key stakeholders.
• Engaging in conversation across social channels with fans, players, artists, local media, etc. while building followers and engaging influencers.
• Set KPIs and benchmarks to measure the performance of social media channels.
• Serve as the venue’s lead social media representative, monitoring sites on an ongoing, daily basis.
• Regularly review progress of public relations and marketing efforts through website and social media analytics.
• Conduct research to analyze the competitive landscape and customer behavior and create content for marketing campaigns as needed.
• Monitor and engage in real-time social media activities during events, producing content, and liaising with guest services to lead to providing excellent customer service to patrons online.
• Serve as on-site marketing department representative for designated events—duties may include recording content, media escorting, sponsor and/or promotional partner implementation, media partner implementation, etc.
• Assist with the planning and execution of effective marketing and sales campaigns specific to various events to maximize attendance and revenue.
• Oversee the venue’s website and make basic edits and updates. Make sure all information is relevant and current, keeping with industry trends.

Qualifications

• 2-3 years of related work experience in Marketing.
• Prior Sports and Entertainment Industry experience preferred.
• Excellent copywriting skills.
• Experience with social media management software such as Sprinklr, Hootsuite, Sprout Social, or other well-known tools.
• Proficiency with Adobe Creative Cloud/Suite and/or Canva.
• Independent decision-making skills; ability and knowledge to apply judgment in resolving problems of moderate scope and complexity.
• Must be well-versed in all major platforms and stay current on emerging trends and updates.
• Highly organized, resourceful, quick learner, and able to handle multiple projects simultaneously.
• Ability to work a flexible schedule, including evenings, weekends, and holidays.
• Ability to lift/push/pull, carry, or otherwise move equipment as needed.
• Must be adaptable with the ability to work under pressure to meet deadlines.
• Strong verbal and written communication skills, with an expert ability to present and communicate new ideas and concepts.
• Extremely organized and detail-oriented, resourceful, quick learner, and able to handle multiple tasks and projects simultaneously.
• A high degree of personal integrity and consistently put the interests of the organization first.
• Basic photography and videography skills.
• Demonstrated proficiency with the Microsoft Office Suite (MS Word, MS Excel, MS PowerPoint, MS SharePoint, and MS Outlook).
• Knowledge of website design.
• Knowledge of CRM software.
• Demonstrated skills in graphic design.

Strengthened by our Differences. United to Make a Difference

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.

Equal Opportunity Employer

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.

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