Associate Media Director

Key Responsibilities

• Lead first and second-round media planning for new programmes and campaigns across a global Technology account spanning multiple buying centres and markets.
• Translate client briefs, commercial priorities, and business objectives into channel strategy, audience approach, budget allocation, and clear planning rationale.
• Review, challenge, and approve planning recommendations produced by planners before senior review or client presentation.
• Ensure all media plans are accurate, strategically coherent, achievable within operational constraints, and aligned to agreed account objectives.
• Maintain planning standards across campaigns and markets, identifying risks, gaps, and improvement opportunities early.

• Own the media point of view on channels, platforms, and partners across the account.
• Evaluate new media opportunities, audience solutions, and test-and-learn initiatives to improve performance and support client growth.
• Build evidence-based recommendations for pilots, alternative platform approaches, and optimisation priorities.
• Apply deep cross-channel judgement across programmatic, display, paid social, paid search, and broader video and digital media environments.
• Strengthen the quality of strategic thinking presented to internal and external stakeholders.

• Lead review of recurring campaign and account reporting before client delivery.
• Ensure reporting narratives are clear, commercially relevant, and supported by robust performance interpretation rather than data extraction alone.
• Direct optimisation decisions across live programmes, including continuation, pause, pivot, or test recommendations based on performance trends.
• Set analytical standards for the media pod and ensure recommendations are actionable, prioritised, and aligned to business goals.
• Identify patterns, performance risks, and opportunities that inform future planning and investment decisions.

• Act as a senior media contact for client services teams and client stakeholders on day-to-day planning and delivery matters.
• Present recommendations, explain trade-offs, and defend planning decisions with clarity and confidence.
• Deputise for the Director of Digital Media & Strategy in day-to-day account media leadership.
• Build strong working relationships across client services, analytics, finance, media operations, and channel specialists to maintain delivery quality and pace.
• Support a high standard of responsiveness, accuracy, and professionalism across all client-facing outputs.

• Manage and mentor media planners and analysts working on the account.
• Set expectations for quality, ownership, responsiveness, and professional standards across the media pod.
• Provide coaching that improves planning rigour, strategic judgement, and analytical confidence.
• Allocate and oversee work to ensure deadlines are met and capability is developed in line with account needs.
• Create a team culture that values accountability, curiosity, continuous improvement, and shared success.

• Maintain oversight of workflow, approvals, and planning quality across a high-volume, multi-market account.
• Ensure account activity is delivered in line with agreed service standards, processes, and governance requirements.
• Work within enterprise media workflows and support effective coordination across planning, reporting, billing, and purchase order processes.
• Escalate delivery risks, resourcing pressures, or quality concerns in a timely and solution-focused way.
• Contribute to stable, error-free account delivery while supporting growth and operational effi.

Skills, Knowledge and Expertise

• 5–7 years’ media planning and strategy experience, ideally within an agency environment.
• Experience leading complex multi-market or global media accounts.
• 1–3 years’ people management or team leadership experience.
  Experience developing cross-channel media plans across programmatic, display, paid social, and paid search.
• Strong media planning and strategic thinking capability across multiple digital channels.
• Ability to translate business objectives into channel strategy, audience planning, and investment recommendations.
• Strong analytical interpretation skills with the ability to derive insight from campaign and platform data.
• High standard of written and verbal communication, including presentation of recommendations to senior stakeholders.
• Ability to quality assure planning documents, reporting outputs, and optimisation recommendations.
• Working knowledge of tools such as Adobe Analytics, Tableau, DSP reporting platforms, and MediaOcean or Prisma.
• Strong organisational and prioritisation skills in a fast-paced, high-volume environment.

💫 What We Offer

• 💰 Competitive Reward & Pay – we recognise and value your contribution with fair and competitive rewards aligned to local market practices, designed to celebrate excellence and support long-term success.
• 🚀 Career Growth & Development – we believe development is ongoing, not annual. Through our Continuous Performance Management (CPM) process, which includes regular feedback and coaching, we help you refine your skills, celebrate your achievements, and plan for future success enabling you to reach your full potential.
• 🤝 Collaboration – be part of a cross-functional, global team that values sharing insights, ideas, and best practices to drive collective success. 
• 🎓 Professional Development – we invest in you through ongoing training and learning programmes designed to expand your expertise and confidence. 
• 🌴 Work-Life Balance – while we expect dedication to client success, we also value your wellbeing, offering flexible working arrangements and plentiful paid time off.
• 🎉 Community & Recognition – we celebrate our people through social and team-building events, recognise length of service and life milestones, and appreciate individual contributions through our Gravity Gratitude ‘kudos’ recognition programme. 
• 👨‍👩‍👧 Family Support – we understand family matters and our people benefit from family-friendly policies such as parental leave, and access to wellbeing resources to help you balance work and family life. 
• 🌱 Purpose & Belonging – we are committed to Environmental, Social and Governance (ESG) principles, fostering a workplace where positive impact matters. Our people are encouraged to get involved in employee resource groups that champion wellbeing, sustainability and culture.