Director, Brand Strategy

• Be Intentionally Curious: Push boundaries, challenge historical thinking, and incorporate approaches from different industries, geographies, and eras. Venture into your unknown to discover and develop better practices.
• Strive for Creative Excellence: Be bold, curious, and collaborative. Share what you know, learn from what doesn’t work, and support each other in doing great work—together.
• Practice Active Inclusion: Welcome differences and honor the unique narrative of each person and community. Foster a company where cultures are celebrated and perspectives are broadened.

Core Responsibilities

• Lead assigned Brand Strategy workstreams from initial problem definition through final strategic recommendation.
• Develop brand architecture, positioning, value propositions, messaging, audience strategies, narratives, and go-to-market frameworks that make Fulwell's brands, tentpole shows, and IP more commercially attractive to new and existing partners.
• Translate audience, cultural, market, competitive, category, and business intelligence into clear, actionable strategic choices.
• Identify and frame the underlying business, brand, audience, or cultural problem before developing solutions.
• Build compelling briefs, narratives, frameworks, and strategic platforms that guide creative, commercial, and cross-functional work.
• Lead qualitative and quantitative research appropriate to each engagement's scope and synthesize complex information into original recommendations.

• Partner across Brand Partnerships, New Business, Creative, Client Experience, Sales, and teams across the company to define problems, shape strategic direction, and maintain continuity through execution.
• Sit within Brand Partnerships and act as a strategic driver of revenue, helping scale Fulwell's brands across partnership opportunities tied to our IP and tentpole shows.
• Shape strategic direction across white-label client engagements, Fulwell brands, channels, and IP.
• Establish a clear objective, audience, positioning, and strategic foundation for assigned workstreams.
• Build strong, influential relationships with senior clients, partners, and internal leaders across disciplines.
• Manage assigned strategic workstreams and coordinate freelance, research, and specialist resources as needed.
• Mentor junior, freelance, and project-based Brand Strategy contributors within assigned workstreams as needed.

• Develop strategic approaches for priority pitches, RFPs, proactive opportunities, and partner-facing initiatives.
• Create narratives and points of view that connect business ambition, audience opportunity, and culture.
• Contribute audience, category, cultural, and partner intelligence to positioning and go-to-market development for Fulwell brands and IP.
• Identify strategically grounded opportunities to deepen client relationships or extend assigned engagements, in partnership with relevant client leads. Bring a proactive point of view on how Fulwell's IP and tentpole shows can be scaled into new partnership revenue.
• Define the scope, inputs, resources, timing, ownership, and intended outputs of additional strategic work before making commitments.

Skills, Knowledge and Expertise

• Eight or more years of experience in brand strategy, communications strategy, cultural strategy, audience strategy, consulting, marketing, or a related discipline.
• Demonstrated experience leading significant strategic assignments, client relationships, pitches, or pieces of business.
• Strong command of positioning, audience strategy, cultural insight, research, narrative development, and creative briefing.
• Exceptional strategic thinking, analytical, written, and presentation skills.
• Proven ability to translate complex or ambiguous information into clear recommendations and strategic direction.
• Deep understanding of entertainment, sports, music, media, brands, and culture.
• Experience leading client presentations and senior stakeholder conversations.
• Ability to manage multiple priority workstreams while maintaining strategic quality and clarity.
• Experience directing freelance, research, specialist, or junior Brand Strategy contributors.
• Bachelor's degree or equivalent professional experience.

• Priority opportunities begin with a clearly defined problem, audience, objective, and strategic foundation.
• Brand Strategy is engaged early, shaping briefs, framing problems, and informing decisions before solutions are developed.
• White-label engagements, RFPs, proactive pitches, and Fulwell IP opportunities are grounded in rigorous, differentiated, and actionable strategic thinking.
• Audience, cultural, market, and business intelligence is translated into clear strategic choices, not simply reported as information.
• Creative and commercial teams work from sharper briefs, narratives, and strategic platforms.
• Assigned workstreams have clearly defined scope, inputs, timing, ownership, and intended outcomes. Additional work is scoped before it's committed, not added on the fly.
• The function can support more priority opportunities without compromising strategic quality or discipline

Benefits

Reports To