Senior Manager, Public Relations

Position Summary

Role and Responsibilities

You'll own a wide portfolio: traditional media and product reviews, always-on earned coverage, an earned influencer program, thought leadership positioning, a technology analyst relations program, and an increasingly important presence on Reddit. You'll work closely with local and global stakeholders — including Product, Engineering, R&D, Sales, and marketing team leads — to develop and execute integrated communications strategies that build credibility, drive awareness, and move opinion in our favor. 

Key Responsibilities

Multi-Category PR Strategy

• Lead communications strategy and execution across four distinct product categories (TV, Audio, Memory, and Monitors).
• Coordinate launch calendars, manage competing priorities, and ensure media momentum across all lines.
• Develop differentiated narratives for each while maintaining a coherent brand voice.
• Partner closely with local and global stakeholders — including Product, Engineering, R&D, Sales, and marketing leadership — to align communications with business objectives and ensure consistent messaging across markets.

Media Relations & Product Reviews

• Build and maintain relationships with tier-1 technology, trade, and consumer media.
• Drive proactive pitching, secure high-impact product reviews, and manage review unit programs end-to-end — from editorial calendar planning through post-publish coverage analysis.
• Develop always-on story angles, trend narratives, and category storytelling that sustain media momentum and brand relevance year-round.

Earned Influencer Program

• Design and run a scalable earned influencer program that prioritizes authentic advocacy over paid placements.
• Identify and cultivate relationships with creators and subject-matter voices whose audiences align with our product categories.
• Track engagement quality and conversion attribution to continuously refine the program.

Reddit Strategy & Community Engagement

• Develop our organic Reddit presence with a long-term credibility-first mindset.
• Identify the right subreddits, engage authentically, manage AMAs and community moments, and equip internal subject-matter experts to participate effectively.
• Monitor sentiment and surface community insights that inform broader messaging.

Thought Leadership & Analyst Relations

• Develop and execute a thought leadership PR program that positions Samsung's Home Entertainment business and its leaders across media, speaking platforms, and industry forums.
• Build and manage relationships with key industry analysts across relevant research firms, developing a structured briefing and inquiry cadence

Agency & Stakeholder Management

• Manage day-to-day relationships with PR agencies — setting clear briefs, establishing performance expectations, and holding partners accountable to quality and results.
• Serve as the central communications connector between local and global stakeholders, including Product, Engineering, R&D, Sales, and broader marketing leadership, ensuring priorities are aligned and Samsung's voice is amplified consistently across markets.

Skills and Qualifications

• 8–12 years of PR or communications experience, with at least 3 years managing multi-program or multi-category portfolios
• Proven track record securing coverage in top-tier technology and consumer media outlets
• Hands-on experience running influencer programs with a strong preference for earned over paid approaches
• Direct experience with analyst relations — you know how to brief, build rapport, and move the needle in reports
• Genuine fluency with Reddit — you understand community norms, know where not to step, and can develop a credible brand voice organically
• Strong editorial instincts: you can write, edit, and sharpen messaging at speed
• Experience managing agencies and/or direct reports
• Comfortable operating with ambiguity in a fast-paced environment; you bring structure without over-engineering it

Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

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