Marketing & Communications - Manager, Content Strategy & Messaging

• Define and execute a content and messaging strategy aligned with business priorities and marketing objectives.
• Develop and maintain messaging frameworks, value propositions, and content guidelines to ensure consistent communication of the company’s brand, solutions, and market positioning.
• Own and manage the editorial calendar, content roadmap, and publishing priorities across digital, print, social media, email, sales enablement, and other marketing channels.
• Assess content gaps across marketing channels and develop strategic plans that support the buyer journey and increase audience engagement.
• Lead the development of marketing, technical, customer-focused, and thought leadership content that supports brand awareness, engagement, and demand generation goals.
• Partner with Product Management, Engineering, Sales, and other subject matter experts to translate complex technical concepts into clear, compelling, customer-focused content.
• Review, edit, and approve content to ensure accuracy, quality, compliance, and alignment with brand standards.
• Measure content performance and audience engagement, providing recommendations to improve content effectiveness and communication outcomes.
• Coordinate and oversee the work of external agencies, freelance writers, designers, photographers, videographers, and other content production partners.
• Serve as the steward of the company’s brand voice and messaging framework, driving editorial governance and consistency across all communications.

• Bachelor’s degree in Marketing, Communications, Journalism, English, Business, or a related field.
• 5 to 7+ years of experience in content marketing, corporate communications, marketing communications, or a related discipline.
• Demonstrated experience developing and executing content strategies across multiple marketing channels.
• Proven experience leading content and messaging projects involving external agencies, freelance writers, designers, photographers, videographers, or other creative service providers.
• Experience managing editorial calendars and coordinating content development across multiple stakeholders.
• Ability to collaborate effectively with cross-functional teams and translate technical concepts into customer-focused messaging.
• Strong project management and organizational skills with the ability to manage multiple priorities and deadlines.
• Experience using AI-powered tools and technologies to support content creation, editing, research, personalization, and other marketing activities while ensuring accuracy, brand consistency, and quality standards.
• Experience in B2B manufacturing, industrial, engineering, or technical product environments preferred.
• Familiarity with SEO and GEO best practices to maximize content performance preferred.
• Knowledge of content management systems (CMS), marketing automation platforms, and CRM systems preferred.
• Experience developing executive communications, thought leadership content, and customer success stories preferred.
• Experience developing messaging and campaigns tailored to technical, operational, or executive B2B audiences preferred.

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