Digital Creative Director

About IW Group

IW Group is the leading multicultural advertising and marketing agency with offices in Los Angeles, San Francisco, and New York. Named Ad Age’s 2025 Multicultural Agency of the Year and recognized by PRWeek for Best in Multicultural Marketing, IW Group produces culture-shaping campaigns for global and national brands.

IW Group drives impactful work by blending storytelling, cultural insight, and innovation to achieve measurable results. We represent multiple brands and deliver distinctive multicultural and cross-generational campaigns.

The Role

We’re seeking a forward-thinking Creative Director to lead the next evolution of creative at IW Group. This role is for a hybrid thinker—someone who moves fluidly across storytelling, design, and technology—and is excited to bring ideas to life using both traditional craft and emerging AI tools. 

You will lead integrated creative across social, film, and brand experiences, transforming insights into culturally relevant, high-impact work. This is a hands-on leadership role that blends concept development, team direction, client partnership, and rapid prototyping. 

We’re looking for someone who doesn’t see AI as a shortcut, but as a multiplier of creativity—someone who builds, experiments, and pushes ideas beyond the expected.

What You’ll Do

• Lead the creative process from concept to execution across:
  • Social-first campaigns
  • Video (short- and long-form)
  • Brand activations and experiential work
• Translate marketing objectives into clear, innovative creative strategies
• Develop and uphold brand standards across all touchpoints
• Guide multidisciplinary teams to deliver high-quality, culturally relevant work
• Partner with strategy, production, and clients to bring ideas to life
• Use AI tools (e.g., ChatGPT, Midjourney, Runway, Sora) to:
  • Rapidly prototype and visualize ideas
  • Create compelling proofs of concept
  • Enhance creative workflows and outputs
• Think beyond campaigns to build:
  • Scalable content systems
  • Participatory and community-driven ideas
• Lead client presentations, pitches, and creative reviews
• Oversee project scope, timelines, budgets, and overall creative quality
• Stay hands-on when needed—concepting, writing, directing, or making
• Mentor and develop creative talent, fostering both craft and AI fluency
• Contribute to hiring, training, and team growth

What You’ll Bring

Education and Experience

• Bachelor’s degree in Advertising, Marketing, Design, Communications, or related field
• 7+ years of experience in a creative agency or similar environment
• Very experienced Associate Creative Director ready to step up or Creative Director level
• Proven portfolio demonstrating ideas brought to life across channels (not just presentations)

Skills and Abilities

• Strong conceptual thinking with the ability to execute and guide execution
• Deep understanding of brand development and integrated marketing
• Experience leading social-first and culturally driven campaigns
• Excellent leadership, communication, and presentation skills
• Confidence working directly with clients and internal stakeholders
• Ability to manage multiple projects in a fast-paced environment
• Hands-on experience with AI tools in the creative process
• Ability to iterate quickly, prototype ideas, and stay close to the work
• Strong understanding of design, copy, and digital best practices

Preferred Qualifications

• Experience with experiential marketing and brand activations
• Background in content creation, film, or design
• Experience working with multicultural or cross-generational audiences
• Industry experience in QSR, automotive, or culturally driven brands
• Passion for emerging technologies and innovation in creative production

Benefits & Perks

• Salary: $140,000 - $160,000, commensurate with experience
• Hybrid work model (three in-office days per week)
• 20 PTO days annually
• 20 paid holidays (including Thanksgiving & Christmas week)
• Birthday off
• Year-round Flex Fridays (half-day Fridays)
• Competitive health, dental, and vision coverage
• Employer-sponsored Life Insurance, Accidental Death & Dismemberment (AD&D), and Long-Term Disability (LTD) coverage
• 401(k) with company match
• Cell phone reimbursement
• Parking and commuter benefits
• Employee referral program
• Collaborative, growth-oriented team environment

Company Culture

• Connectors: IW Group is a company founded with community at our core. We believe in building meaningful communities and encourage teams to connect with causes and missions that fuel their passions.
• Foodies: You will often find our teams sharing a meal. We love to explore new cultures and experiences through food and lived experiences. 
• Explorers: Curiosity fuels our work. Whether it’s testing new technologies, visiting art galleries, or discovering local coffee shops, we encourage teams to follow their creative interests.

The Hybrid Work Model

• Work Model: IW Group supports a hybrid work schedule. Teams are required to work in-office at least three days per week, Tuesday through Thursday.
• Work Environment: This role is based primarily in the IW Group office and may also involve working at client sites or other designated locations.
• Work Hours: Project timelines may occasionally require extended hours, including evenings or weekends. 
• Travel and Events: This role may involve working outside the office for client events and may include occasional travel beyond the local area, including national or international locations.

Physical Requirements

• Engage in a variety of activities, from sitting and using your hands to talking, hearing, standing, walking, and occasionally stooping or kneeling.
• Vision abilities required include close vision.

Equal Employment Opportunity

IW Group is committed to providing a safe, inclusive, and respectful work environment. IW Group provides equal employment opportunities for all employees and applicants without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state, or federal law.

NOTE: This job description is not intended to be a comprehensive list of all duties or responsibilities. Roles and responsibilities may change at any time, with or without notice. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions of the role.