Marketing & Audience Experience Manager

Description

Dallas Symphony Orchestra (DSO) is seeking a creative, collaborative and organized marketing professional to serve as Marketing & Audience Experience Manager, a new member of the Marketing, Communications & Media and Guest Services team. 

Reporting to the Director of Marketing & Audience Development, this role is responsible for executing the DSO's local advertising, in-venue marketing, and audience experience initiatives in support of ticket sales, subscriptions, and patron engagement. This is a highly collaborative, hands-on role that partners closely with Creative Services, Communications & Media, Guest Services & Ticketing, Meyerson Operations, and Artistic Operations to bring campaigns and activations to life across advertising, in-venue, and patron touchpoints. 

Key Responsibilities 

Local Advertising 

• Work with Director of Marketing & Audience Development (DMAD) to set campaign timelines—ensuring campaigns are coordinated with other Marketing and Development efforts 
• Manage ad buys for radio, TV, print, OOH and other media as needed 
• Manage in coordination with the Creative Services team, direct mail campaign logistics including creative production timelines, coordinating with mailing house, and communicating patron record updates to Guest Services.  
• Work in coordination with Digital Marketing Manager to ensure local advertising campaigns are timely and aligned  
• Adhere to established concert and campaign budgets, monitoring invoices and keeping up-to-date records 
• Support the DMAD with distribution plans for season brochures and promotional mailings  

In-Venue Marketing 

• Schedule team member assignments for concert duty and communicate lobby activation responsibilities to staff 
• Maintain print and in-venue marketing materials including banners and stands, posters, digital signage, brochures and booklets, promotional giveaway items, etc. 
• Develop a plan for in-venue signage and collateral and work with Creative Services on design and timelines to make sure marketing collateral is always up to date  
• Create and schedule in-venue videos that are shown on the television monitors at each concert  

Audience Experience 

• Lead engaging, relevant activations for DSO concerts, community programs, donor events as applicable, and other patron touchpoints 
• Coordinate annual activations aligned with subscription marketing plans for early renewals, renewals, and acquisitions 
• Review all post-concert surveys and report on findings and opportunities for improvement with Meyerson Operations and Artistic Operations 
• Support the DMAD in community partnership execution through cross-promotion and audience engagement efforts 
• Collaborate with Communications & Media to gather patron stories, sentiments, and real-time feedback on activations 

Reporting 

• Work with the DMAD to identify KPIs for subscriber and patron experience success 
• Prepare monthly and campaign specific post-concert reports   
• Evaluate tactics, assess impact, and adjust strategies to improve the effectiveness of our traditional media marketing and patron experiences 

Requirements

• Bachelor's degree Marketing, Business Administration, Music Business, Communications or an equivalent combination of education and professional experience
• Minimum of 1-3 years in marketing, with a focus on advertising, event production, or audience/patron engagement 
• Experience managing local advertising placements (radio, TV, print, OOH, or direct mail), including vendor and budget coordination 
• Working knowledge of audience feedback tools and post-event reporting 
• Strong writing and storytelling skills, with copywriting experience 
• Demonstrated ability to think both strategically and creatively 
• Ability to prioritize and manage multiple projects and deadlines across a variety of internal departments and external partners 
• Ability to troubleshoot and solve problems independently, while initiating and driving programs as a results-oriented team player 
• Creative aptitude for designing contests, giveaways, and interactive activations that build audience engagement 
• Strong analytical skills with the ability to evaluate audience engagement in real time and post-event, translating findings into strategy 
• Keen attention to brand consistency across in-venue materials, signage, and activations 
• Ability to adapt quickly to shifting priorities across multiple concurrent projects 
• Passion for the arts and a commitment to audience engagement and community impact 
• Proficiency in Microsoft Office Suite, including Excel, Word, PowerPoint, and Outlook 

Preferred 

• Experience in the arts, entertainment, or nonprofit sector 
• Experience planning and executing live event activations, promotions, or experiential marketing 
• Experience managing event logistics, including vendor coordination, staffing, and production timelines 
• Familiarity with Tessitura or a comparable CRM/ticketing platform 

Work Environment 

• Some evening and weekend work is expected to support performances, events, and community engagement efforts
• Hybrid work environment

Values in Action

• Integrity: Ensures marketing campaigns, budgets, timelines, and patron-facing materials are accurate, consistent, and thoughtfully executed while using audience feedback and performance data to identify opportunities for improvement.
• Creativity: Develops engaging marketing campaigns, in-venue experiences, activations, and promotional opportunities that bring the DSO brand to life and create memorable experiences for patrons.
• Connection: Collaborates across departments, external partners, and community organizations to create cohesive audience experiences that deepen patron engagement and strengthen the DSO’s connection with the diverse communities it serves.
• Respect: Creates welcoming and inclusive experiences for patrons by listening to audience feedback, valuing diverse perspectives, and collaborating thoughtfully with colleagues, partners, and community members. 

The Dallas Symphony Orchestra offers a competitive benefits package, free onsite parking, and access to complimentary concert tickets when available.

Equal Employment Opportunity 

The Dallas Symphony Association is an equal opportunity employer and is committed to creating a diverse, equitable, and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability status, protected veteran status, or any other characteristic protected by law.