Product Marketing Manager

Creating A Healthier Way of Living

Rinnai America Corporation is the leader in tankless water heating, a technology that is growing rapidly as businesses and homes “yank the tank” and convert to an efficient, endless supply of hot water and the only tankless water heating manufacturer in the US. We have a commitment to our employees and a strong, accountable culture with a practice of giving back to our communities.

Rinnai America Corporation (RAC) is looking for RAC-STARS! Check out why Rinnai is the hottest place to work https://www.rinnai.us/about/why-rinnai.

What does a Product Marketing Manager do at Rinnai?

The Product Marketing Manager is responsible for translating customer, competitive, and business insights into actionable product and go-to-market strategies. This role partners closely with Product Management, Sales, and Commercial teams to ensure new products are developed, positioned, launched, and scaled effectively.

This individual will play a critical role in representing Marketing throughout the new product development (NPD) process.

• This position is located at 103 International Drive Peachtree City, GA with a hybrid schedule.
• Other Perks/Benefits: Best-in-class health benefit programs that provide eligibility on 1st day of employment, 401k match, Paid Volunteer Community Service Day, and so much more

Essential Responsibilities:

• Act as the primary Marketing representative within cross-functional product development teams, partnering closely with Product Management, Engineering, and Commercial stakeholders
• Bring the voice of the customer, market trends, and competitive insights into product definition and roadmap discussions
• Lead development of value propositions, target segments, and positioning early in the product lifecycle
• Validate product concepts through market research, customer feedback, and testing
• Develop clear, compelling product positioning and messaging frameworks targeting key segments and audiences
• Translate technical product features into customer-centric benefits and outcomes
• Maintain consistency in messaging across all product communications
• Lead go-to-market planning for new products and key product enhancements
• Develop and execute launch plans, including timelines, deliverables, and cross-functional coordination
• Partner with Sales to ensure launch readiness, including training, enablement materials, and tools
• Monitor launch performance and optimize post-launch
• Create and deliver sales enablement content (pitch decks, playbooks, competitive comparisons, FAQs)
• Act as a key resource for the sales organization on product value, competitive positioning, and use cases
• Partner with sales team to identify opportunities and remove barriers to adoption.

Job Requirements:

Knowledge

• Understanding of corporate and operational business issues
• Marketing management, PR and advertising experience
• Demonstrated understanding of business strategies and tactics to implement brand and marketing initiatives
• Experience in serving as marketing lead for New Product Development initiatives
• Experience in B2B marketing to commercial businesses
• Experience in a multi-tiered distribution model
• Experience in wholesale, heating and energy space
• Bachelor’s degree in business required.
• Minimum 10 years of marketing or related experience.
• Experience in consumer durables a plus.

Abilities

• Results orientated, entrepreneurial, and self-motivating
• Well-developed interpersonal skills to build positive working relationships with management
• Comfortable working in team environment
• Project management skills/ability to multitask and prioritize
• Excellent communication skills, both written and oral presentation skills
• Strong Microsoft Office tools proficiency

Working Conditions & Physical Requirements:

Physical Activities

• Remaining in a stationary position, often standing, or sitting for prolonged periods.
• Communicating with others to exchange information.
• Accessing the accuracy, neatness, and thoroughness of the work assigned

Physical Demands

• Sedentary work that primarily involves sitting or standing.

Environmental Conditions

• No adverse environmental conditions expected.

Benefits

• Medical, Dental, Vision, and Prescription 
• Flexible Spending Account (FSA) options for Medical and Dependent Care
• Paid Time Off (PTO), Floating Holidays (FH)
• Paid Holidays 
• 401(k) Plan with Company Match 
• Company Paid Life Insurance
• Voluntary Life Insurance
• Short- and Long-Term Disability
• Professional Development
• Tuition Reimbursement
• Annual Incentive Plan (AIP)
• Referral Bonuses
• Paid Volunteer Community Service Day
• Tobacco and Drug-Free Campuses
• Employee, family, and friend’s discount
   

Rinnai America Corporation is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics.