Executive Content Strategist

Company Overview:

With an annual budget of $2.3 billion and more than 7,000 employees throughout the five boroughs, the New York City Health Department is one of the largest public health agencies in the world, serving 8 million New Yorkers from diverse ethnic and cultural backgrounds. We're tackling a broad range of public health issues with innovative policies and programs and getting exceptional results, but our work is never finished. The breadth of our innovative programs provides the widest range of choices for every member of our team. 

With grant funds from the Centers for Disease Control and Prevention (CDC), the Health Department is undertaking a new initiative that will meet critical infrastructure needs and make possible strategic investments that will have lasting effects on public health. Investments and improvements through this initiative will help modernize Health Department’s foundational capabilities and data infrastructure, enabling it to partner in complex health and health care environments and, in turn, support better public health outcomes, including COVID-19. This initiative supports larger efforts to rebalance investments in public health and more equitably serve communities and populations.

The selected candidate will be an employee of Public Health Solutions, a nonprofit organization which is the fiscal and administrative manager of the grant but will work be supervised by DOHMH. This is a grant-funded position ending in November 2027.

Program Overview:

The Office of External Affairs manages many of the agency’s most critical interactions with the public, from raising awareness and promoting healthy behaviors to advancing policies and responding to health emergencies. The Bureau of Communications, housed within the Office of External Affairs, develops culturally responsive public health marketing campaigns; generates and crafts materials to inform New Yorkers of health information and program services, ensuring accessibility for all; provides access to translation services for collateral materials and clinics; maintains the agency’s website; and publishes content on the agency’s social media platforms. 

The selected candidate, reporting to the Executive Communications Manager, will develop and produce social media content for the NYC Health Commissioner, as well as offer support and guidance for the cohesive creative vision for the Commissioner and its intersection with the NYC Health Department social media messaging. The Executive Content Strategist will develop fun, engaging, innovative, and creative ideas and concepts that align with agency goals and will collaborate with colleagues to ensure effective execution. 

Specifically, the Executive Content Strategist will: 

• A collaborative member of the executive communications team 
• Plan and execute social content alongside the executive communications manager for the NYC Health Commissioner, elevating the Health Department’s work across social media platforms. 
• Develop creative messaging and strategies to elevate the profile of the NYC Health Commissioner to advance Agency goals across social media channels.
• Develop and maintain master and specialized social media calendar for the Commissioner that is aligned with the Communications Bureau’s strategy. 
• Execute rapid response workflows to publish timely content, ensuring it is both accurate and accessible. 
• Work in collaboration with agency’s creative communications team 
• Stay up to date on both current social media trends.
• Coordinate with other departments within the Agency for the production of social media content highlighting their work.
• Contribute to the production of engaging video and image content highlighting the work of different departments.
• Be a platform fluid content specialist, writing creative and compelling copy across social media channels.
• Closely coordinate across the Communications Bureau to advance annual goals. 
• Collect, analyze, and report on social media content performance, providing data-driven insights to optimize the Commissioner’s content. 
• Ensure all content meets accessibility, inclusivity, and language access standards. 

Qualifications:

• Bachelor’s degree in communications, journalism, marketing, public policy, or a related field; advanced degree or equivalent professional experience a plus. 
• 4–6 years of experience in digital content strategy, editorial planning, or cross-channel campaign execution. 
• Proven ability to develop content for diverse and multilingual audiences, with an understanding of accessibility and language access best practices. Facility with language(s) other than English would be a significant asset. 
• Strong understanding of editorial workflows, approval processes, also including managing content calendars and collaborating across creative, technical, and policy teams 
• Familiarity with New York City government, civic engagement initiatives, or voter education is highly desirable.
• Excellent communication and project management skills, with experience supervising or mentoring creative staff 
• A strong collaborative partner that thrives in a team environment
• An organized detailed content professional that will create and maintain a content archive.
• Flexible to perform additional duties as assigned. 

Additional Desired Qualities:

• Knowledge of performance metrics and KPIs (e.g., engagement rates, open rates, impressions). 
• Familiarity with content accessibility standards and best practices for plain language. 
• Awareness of current digital media trends and evolving platform capabilities. 
• Understanding of content production workflows across design, social, and video. 
• Ability to translate agency goals into actionable and audience-relevant content strategies. 
• Ability to manage multiple priorities under tight deadlines 
• Ability to synthesize feedback from multiple teams into a unified, compelling content direction. 
• Ability to interpret strategic plans and align daily content decisions with long-term objectives. 
• Ability to recognize opportunities for content improvement and act without needing external prompts. 
• Ability to foster collaboration across teams 
• Editorial and strategic writing: ability to craft persuasive, informative, plain-language content. Copywriting experience in the branding or agency world, understanding of how to use language in a concise yet meaningful way. 
• Digital content planning 
• Performance analysis: interpreting analytics and making data-informed content decisions. 
• Project management: administer deadlines, priorities, and long-term deliverables simultaneously. 
• Cultural competency: creating inclusive content and engaging respectfully with diverse communities.  

Benefits:

• Hybrid Work Schedule. 
• Generous Paid Time Off and Holidays.
• An attractive and comprehensive benefits package including Medical, Dental and Vision.
• Flexible Spending Accounts and Commuter Benefits. 
• Company Paid Life Insurance and Disability Coverage. 
•  403 (b) + employer matching and discretionary company contributions. 
• College Savings Plan. 
• Ongoing training and continuous opportunities for professional growth and development.

Additional Information:

• This is a temporary grant-funded position ending in November 2027.
• This individual must reside in the tri-state area (NY, NJ, CT) by their confirmed start date. 
• Preference may be given to individuals residing in New York City (5 boroughs) or surrounding New York State counties.   
• This individual will be expected to work non-business hours during emergencies. 

At PHS, we place immense value on diversity within our teams, understanding that varied backgrounds and experiences significantly enhance our community and propel us toward our goals. If you find you don’t have experience in all the areas listed above, we still encourage you to apply and share your background and experiences in your application. We are eager to discover how your unique perspective can bring positive transformations to our team and help advance our mission of creating healthier, more equitable communities. 

We look forward to learning more about you!

PHS is proud to be an equal opportunity employer and encourages applications from women, people of color, persons with disabilities, LGBTQIA+ individuals, and veterans.