Dealership Sales Representative

Description

PURPOSE:

The sales representative is responsible for the sale of new and used cars. By his/her initial impression, the Image of the dealership is portrayed. The position requires an individual with excellent people relation skills, product knowledge, and sales ability in following the dealership sales system. 

CORE DUTIES:

• Aggressively and cheerfully perform or ensure performance of any and all activities necessary to improve and maintain the highest possible Dealership Customer Satisfaction level. 
• Generate and maximize unit sales; plan and establish sales goals on a weekly, monthly, and yearly basis daily review of results vs goals; effectively cultivate 100% of market segments through continued awareness of oneself, the dealership; achieve sales volume goals/objectives set individually by management and maintain an effective owner follow-up system; utilize an owner follow-up system that will encourage referral opportunities; utilize phone, mail, civic organizations, personal advertising, and other forms of prospecting
• Total understanding of the selling process and the dealership management procedure; demonstrate profitable use of floor time to effectively close first time prospects, and the total follow-up of be-back prospects; scheduling your deliveries that do not conflict with floor time schedule; following up of be-backs within one (1) day of initial visit; effective introduction of customer to the appropriate manager to insure effective close of vehicle sale, lease, finance, etc. as defined by dealership policy; be knowledgeable of questions concerning extended warranty; check condition of vehicles scheduled for delivery, always leaving ample time for corrective service if necessary; deliver all vehicles sold personally, always introducing customer to service facility and personnel.
• Acquire and maintain total product knowledge; capability of communicating all features and benefits of all models; effectively sell all models, body styles, and engines as required by management; knowledge of competition’s features, benefits, and shortcomings; effective use of demonstration rides to reinforce product features; knowledge of complete inventory, both in stock and in process; participate in training programs, product seminars, competitive comparison meeting, etc. 

Requirements

OTHER DUTIES:

• Demonstrate professional personal behavior; treat all customers in an enthusiastic, courteous and helpful manner always striving for complete customer satisfaction; dressing appropriately, in uniform supplied by company and as defined by dealership policies and procedures refraining from smoking in presence of customers; proper and timely greeting of customers entering the dealership; dealing honestly and accurately with both customers and management; complete all paper work in a timely manner as defined by dealership policy; total compliance with dealership policy with regard to customer follow-up, customer turnover, prospecting, schedule of hours, etc.; assisting all prospects in securing desired consumer protection guides 
• Perform other duties as assigned by management

PHYSICAL QUALIFICATIONS:

• Ability to assist in snow removal on sales lot and vehicle
• Ability to lift 20 lbs 

QUALIFICATIONS: 

• Take all factory tests and become a certified salesperson. 
• Know and understand the federal, state and local laws which govern retail auto sales. 
• Must follow Company safety policies and practices, and immediately report any and all accidents to a Manager/Supervisor 
• High school diploma or the equivalent.  
• Ability to read and comprehend instructions and information. 
• Must have a valid in-state driver’s license and have and maintain an acceptable, safe driving record. SEAT BELTS ARE REQUIRED TO BE WORN 100% OF THE TIME WHILE OPERATING ANY COMPANY OR CUSTOMER-OWNED VEHICLES. . Must be insurable by Company insurance company.
• Excellent communication skills. 
• Ability to sell a minimum quota according to dealership standards. 
• Certification as Manufacturer sales professionals and passing grades on all in house tests.
• Must be willing to work flexible hours