Asst. Manager, Marketing

SUMMARY 

The Assistant Marketing Manager is a key member of the brand marketing team, responsible for supporting and orchestrating integrated marketing plans and promotional programs for Citizen Watch America brands. 

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Support brand marketing operations from asset management and event activation to invoicing as needed by the brand marketing team including:
  • Content Management

• Manage content and user access on digital asset management site
• Update metadata for all assets
• Communicate on asset availability
• Assist Senior Marketing Manager with overall structure of assets and user permissions.

• Caravelle Brand 

• Lead Caravelle campaign execution - work with team to plan, implement, and track metrics across digital and social channels
• Prepare creative briefs for internal and external teams to set expectations and ensure smooth production process
• Manage Caravelle’s social media presence by creating, scheduling, and monitoring content across Meta, TikTok, and other platforms as recommended 
• Use internal Power BI dashboards to understand customer insights, sales trends, and brand performance

• Learning Management System

• Manage and maintain internal online learning platform
• Coordinate with creative services agency on site updates (including photography, video, copy, language updates)

• Work with Sales and International teams on team structure and setup on the platform.
• Provide onboarding training as needed 

• General Administration

• Sample management (logging of samples into database and coordinating samples for photo shoots and media requests)
• Create style # for POS materials and place requisition for print materials
• General administrative duties including registering guests for the department, ordering supplies, managing shipments and invoicing.
• Work alongside various Marketing teams in communication, coordination, monitoring and reporting on advertising campaigns

• Manage GWP needs by season
• Manage watch photography and product descriptions for seasonal inventory
• Potential to own and manage marketing for a key collection/sub-brand over time

QUALIFICATIONS 

• Experience managing marketing programs within brand guidelines.
• Proven track record of working effectively under tight deadlines.
• Ability to handle multiple projects and maintain vendor relationships.
• Proficient in Microsoft Office applications; Adobe CS, a plus.
• Highly organized, detail-oriented with exceptional follow-up skills.
• Strong oral and written communication skills
• Ability to work efficiently with external partners as well as internal teams.
• Ability to identify, prioritize and accommodate multiple needs.
• Self-starter with a “can-do” attitude

EDUCATION and/or EXPERIENCE 

Bachelor's degree with a focus on Marketing or Communications; or 3+ years’ related experience and/or training; or equivalent combination of education and experience. 

EEOE

Salary range:  $80,000.00 - $85,000.00