Manager, Growth Marketing

Description

Manager, Growth Marketing 

Location: Austin, Texas (Hybrid)
Reports To: Marketing VP
Department: Marketing

About Consuela

Consuela is a growth-stage lifestyle brand founded by artist, designer, and philanthropist Conni Reed to fulfill her passion for creating art, supporting and uplifting women, and working in Mexico.  Based in Austin, TX, and Leon, Guanajuato Mexico, the Consuela team collaborates across borders to bring art to life with each collection of bags, charms, and accessories that reflect Conni’s design philosophy, The Art of the Unmatched™ – an intentional juxtaposition of colors, textures and patterns that reflect life’s wild and varied journey. 

Consuela’s purpose and mantra – Make Today Ridiculously Awesome – is woven into the very fabric of the company and stitched inside each product as a daily reminder that finding joy in the journey is our choice to make.  

Purpose of Role

This role is equal parts strategist, operator, analyst, and storyteller. Reporting directly to the Vice President of Marketing, the Growth Marketing Manager role is responsible for leading Consuela’s customer acquisition ecosystem across paid, earned, and organic channels with a focus on driving new-to-brand customer growth. This individual contributor role owns the development of insight-driven acquisition strategies designed to expand awareness, deepen audience engagement, and deliver measurable business impact across our omnichannel business.

The ideal candidate is deeply curious about consumer behavior and energized by identifying opportunities to reach new audiences in thoughtful, creative, and performance-driven ways. They understand how full-funnel marketing ecosystems work together and are equally comfortable analyzing performance data, collaborating with agency partners, building audience strategies, and refining campaign execution through continuous optimization.

This role partners closely with Marketing Strategy, Brand Creative, Digital Commerce, Retail, Analytics, and external agency partners to ensure acquisition strategies are aligned with the Consuela brand experience while delivering strong business outcomes.

This role is based onsite in Austin, Texas. Remote candidates will not be considered.

Key Responsibilities 

Growth & Acquisition Strategy

• Develop and lead full-funnel acquisition marketing strategies focused on driving new-to-file customer growth across paid, earned, and organic channels
• Build audience-first marketing strategies rooted in consumer insights, behavioral trends, and brand opportunities
• Identify opportunities to grow awareness and penetration within key target consumer segments
• Partner cross-functionally to ensure acquisition efforts align with broader brand, product, retail, and eCommerce priorities
• Support annual and seasonal marketing planning with channel strategies, forecasting, and performance expectations

Paid Media & Performance Marketing

• Lead paid media strategy development across channels including paid social, search, display, video, affiliate, and emerging platforms
• Partner with external agency teams to execute campaigns, optimize performance, and improve efficiency across the marketing funnel
• Monitor campaign pacing, audience performance, attribution, ROAS, CAC, and other acquisition KPIs
• Continuously test, learn, and iterate creative, targeting, messaging, and channel strategies to improve performance
• Evaluate and recommend new acquisition opportunities, platforms, partnerships, and growth channels

Audience Insights & Consumer Understanding

• Lead audience research and consumer segmentation initiatives to identify growth opportunities and emerging trends
• Translate consumer insights into actionable acquisition strategies and campaign recommendations
• Analyze customer behavior, conversion trends, and media performance to inform optimization decisions
• Partner with analytics and CRM teams to better understand customer journeys and lifecycle performance

Earned & Organic Growth

• Collaborate with PR and external agency partners to support earned media strategies that increase brand visibility and audience reach
• Partner with Social Media, Brand, and Creative teams to align acquisition efforts with organic storytelling and content strategies
• Support integrated campaign planning to ensure cohesive messaging across channels and touchpoints

Reporting & Optimization

• Develop recurring performance reporting and actionable insights for leadership and key stakeholders
• Identify opportunities to improve acquisition efficiency, channel effectiveness, and overall marketing performance
• Use data and business context to make strategic recommendations and influence marketing priorities
• Maintain strong operational rigor across campaign planning, timelines, deliverables, and performance tracking

Requirements

What You Bring to the Role

• 5–8 years of experience in growth marketing, acquisition marketing, or performance marketing within an omnichannel retail or lifestyle brand environment
• Proven track record of driving measurable new customer acquisition growth
• Experience developing and optimizing full-funnel marketing strategies to create a brand-to-consumer connections ecosystem
• Strong analytical mindset with the ability to interpret data, identify trends, and translate insights into action
• Experience managing external agency partners across paid media and/or public relations
• Strong understanding of customer acquisition metrics including CAC, ROAS, conversion rate, attribution, LTV, and funnel performance
• Excellent project management and organizational skills with strong attention to detail
• Ability to thrive in a fast-moving, high-growth environment with evolving priorities
• Strong communication and cross-functional collaboration skills
• Passion for brand storytelling, consumer behavior, art, fashion, and retail experiences

How You Show Up

• You are naturally curious and constantly asking questions about consumer behavior, performance trends, and growth opportunities
• You combine creativity with analytical thinking and know how to balance brand and performance
• You bring structure, organization, and follow-through to complex projects and campaigns
• You are highly collaborative and communicate clearly across teams and external partners
• You are energized by testing, learning, and continuously improving outcomes
• You are comfortable navigating ambiguity and building processes as the organization scales
• You care deeply about the customer experience and protecting the integrity of the brand while driving growth
• You bring a positive, solutions-oriented mindset and find joy in the journey

What Success Looks Like

• Acquisition campaigns consistently drive healthy new-to-file customer growth
• Paid media investments are optimized efficiently against business goals and performance targets
• Consumer insights meaningfully influence audience strategy and campaign execution
• Cross-functional teams feel informed, aligned, and supported throughout campaign planning and execution
• External agency partners operate with strong accountability, clarity, and partnership
• Reporting is timely, actionable, and tied to strategic business decisions
• The Consuela brand continues reaching new audiences while maintaining a highly differentiated and emotionally connected brand experience