Director of Marketing

Director of Marketing

(Fully Formatted Job Requisition Attached Below)

Mission & Values

World Help is a Christian humanitarian organization serving the physical and spiritual needs of people in impoverished communities around the world. We are searching for a devout follower of Christ whose worldview correlates with the company’s mission and values.

Position Purpose

The Director of Marketing provides strategic leadership for World Help's Marketing department by establishing the department's vision, setting annual goals and key performance indicators, and developing marketing and fundraising strategies that advance the organization's mission and revenue objectives. This role leads all mass communication fundraising, including digital marketing (email, website, social media), while ensuring every initiative aligns with organizational priorities and delivers measurable results. This role also provides administrative, direct management, and strategic planning oversight to the Marketing department to create cohesiveness and collaboration between team members, improve areas that are lacking growth, and enable efficiency across the department. These responsibilities allow the Director of Marketing to ensure that World Help is growing giving through mass communications fundraising, maintaining and increasing charitable giving of active donors, assisting in the sourcing of new donors to the organization, exploring trends in marketing data, and ensuring that World Help’s communication streams are enhancing the overall experience for our donors.

Primary Duties & Responsibilities

• Lead the Editorial and Digital teams and ensure their functions are running smoothly, forecasting ahead for issues/risks and opportunities.
• Review area performance and KPIs, adjusting strategies as needed for greater success.
• Meet weekly with Marketing department managers to ensure strategy and direction are clear, workload fulfillment, and problem solve obstacles that hinder goal completion.
• Foster innovation by testing new ideas, campaigns, creative approaches, and communication strategies.
• Collaborate with World Help directors to optimize productivity and provide opportunities for growth in donor giving.
• Outline and oversee the Marketing department budget and forecast any needs for management of Marketing, ensuring financial health. 
• Report opportunities, issues, processes, and Marketing department needs to the Executive department.
• Meet regularly with the Executive Director of Marketing & Development to report on Marketing updates and progress.
• Provide oversight to the Marketing department in maintaining marketing strategy, managing media requests, ensuring best marketing and fundraising practices, processing invoicing/estimates/requisitions, and managing crisis-response protocol.
• Share reporting & analytics results with the Marketing department to ensure cohesive communication between donor acquisition experience and donor retention as the donor advances through the funnel in their giving.
• Any additional duties needed to drive World Help’s mission, vision, and organizational values.

Your Time

60% - Marketing Oversight

• Mass marketing strategy, media requests, marketing/fundraising practices, video, website, and digital strategy, invoicing, estimates, requisitions, and crisis response.

20% - Administrative Leadership

• Timecards, 1:1 and team meetings, coaching, performance evaluations, department budgeting, and creating/implementing Marketing strategies. 

20% - Reporting & Analytics

• Monitor campaign performance and donor engagement trends. Report back monthly to Marketing and Executive departments.
  

Core Staff Responsibilities

• Represent World Help
• Timecard Approvals
• Coaching/Direction
• Strategy/Budget

Role Classifications

• Director
• Full-Time
• Hybrid Environment
• Exempt

Structure

• Direct Lead: Executive Director of Marketing & Development
• Direct Reports: Yes
• Team: N/A
• Department: Marketing
• When You Work: Normal Operating Hours

Required Skills/Education

• B.S. Degree in Marketing or Related Field
• 5+ Years of Donor Fundraising
• 5+ Years of Marketing Within Nonprofit Context
• 5+ Years of Management Experience
• Efficient Time Management
• Exemplary Organizational Skills
• Clear & Effective Communication
• Nonprofit Leadership/Work Experience

Preferred Skills/Education

• Digital Marketing & Social Media Platform Knowledge
• WordPress & HubSpot Experience
• Front-End & Back-End Development Experience
• Experience Identifying Data Trends in Business Setting 

Miscellaneous

• Requires Sitting Most of Day
• Little to No Travel