Marketing Coordinator

Description

The Marketing Coordinator supports the ongoing initiatives and daily functions of the Marketing Department, including marketing materials, communications, events, and administrative tasks. This role is vital for enhancing our company's market presence and assisting with the execution of marketing strategies.

Primary Duties and Responsibilities:

Marketing Materials and Communications:

• Develop and distribute marketing materials and communications.
• Design marketing tracks to distribute materials and communications at specified intervals.

Advertising and Promotion:

• Prepare and procure advertising materials required for packaging, advertising, and promotion of service offerings.

Strategy and Social Media Coordination:

• Assist in the development and maintenance of departmental goals and strategies.
• Manage social media platforms including Facebook, LinkedIn, Twitter, and YouTube.

Event and Public Relations Coordination:

• Manage public relations through various media and communication outlets.
• Coordinate local business events, trade shows, and other prospecting events.

Project Management:

• Handle special projects as defined by the Marketing Manager.
• Perform administrative marketing tasks, such as documenting campaigns, drafting communications, and designing marketing materials.

Market Research and Brand Strategy:

• Initiate market research studies and analyze findings.
• Create and implement company marketing and brand strategy.
• Identify new marketing channels and trends, ensuring the company remains a fast follower of new ideas.

Compliance and Reporting:

• Ensure the company’s brand and communications guidelines are up-to-date and enforced across all departments.
• Analyze and report on the ROI of marketing campaigns.

Additional Duties and Responsibilities:

Assist the Sales Team with marketing effort to increase opportunities, as needed.

Develop in-depth knowledge of the service catalog and its relevance to customer needs.

Document all work throughout the week.

Manage and organize long-term marketing projects.

Requirements

• Strong understanding of customer and market dynamics.
• Proficient in technical marketing skills and general office applications.
• Experienced in customer and market research.
• Skilled in project management and task execution according to a defined work plan.
• Excellent organizational, presentation, and customer service skills.
• Proficient in written communications and material preparation.
• Ability to multitask and adapt to changes quickly.
• Self-motivated with the ability to thrive in a fast-paced environment.
• Experience: B2B Marketing required