Channel Marketing Manager

SUMMARY:

The Channel Marketing Manager will be responsible developing and executing marketing programs that increase partner engagement, strengthen partner relationships, and grow channel revenue. This role serves as the primary liaison between our Sales Enablement/Marketing and Channel Sales teams, ensuring partners have the tools, campaigns, content, and support they need to successfully promote and sell MultiTech solutions. The ideal candidate is a strategic thinker with strong execution skills, experience in B2B technology marketing, and a proven track record of building successful partner marketing programs.

ESSENTIAL DUTIES AND RESPONSIBILITIES: 

• Develop and execute channel marketing program aligned with go-to-market strategy and growth objectives.
• Collaborate with Channel Sales, Sales Enablement/Marketing, to support channel growth strategy, including Distributors, System Integrators, Resellers, and Ecosystem Partners.
• Create and manage marketing plans for strategic channel partners.
• Plan and execute channel-focused demand generation campaigns, including digital, email, webinar, social, content, and event-based marketing programs.
• Develop and manage marketing development fund (MDF) programs and co-marketing initiatives.
• Measure MDF return-on-investment and optimize performance based on results.
• Coordinate MultiTech participation in partner trade shows, conferences, webinars, and industry events.
• Develop and adapt marketing assets, sales enablement materials, and co-branded content for channel partners.
• Ensure partners have access to current messaging, positioning, product information, and campaign resources.
• Manage partner communications, newsletters, and ongoing engagement programs.
• Track channel marketing performance against established KPIs.
• Measure lead generation, pipeline contribution, partner engagement, campaign ROI, and channel-sourced revenue.
• Deliver regular reporting and insights to marketing and sales leadership.
• Other duties as assigned.

QUALIFICATION REQUIREMENTS: 

EDUCATION AND/OR EXPERIENCE:

• Bachelor’s degree in Marketing or related field; Masters degree preferred.
• 5-8+ years of relevant B2B channel sales and marketing experience required; experience in M2M/IoT industry ideal.
• Documented success achieving demand generation targets.
• Strong verbal, written, and interpersonal communication skills. 
• Service and results oriented with a strong desire to support customers.
• Excellent organizational skills with the ability to multi-task, prioritize, and track many activities.
• Ability to analyze data from various sources to track and maintain awareness of trends occurring in market.
• Ability to work well under pressure and meet deadlines.
• Ability to work well with others and independently.

PHYSICAL DEMANDS: 

• Lifting requirements up to 25 pounds.
• Requires sitting for periods of time.
• Requires travel using all modes of transportation.
• Requires a valid passport.
• Requires travel up to 40% of time.
• Requires close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

WORK ENVIRONMENT: 

Working conditions are normal for an office environment. Minimal noise.

Our facility includes a manufacturing environment. Moderate noise level. Machinery operation requires the use of safety equipment to include but not limited to; safety glasses, hearing protection, wrist and shoe straps, and ESD smock. Loose fitting clothing and jewelry are not permitted. No food allowed in the manufacturing area. No cell phone use allowed in manufacturing area unless approved by management.

EQUIPMENT AND TOOLS USED: 

• Laptop computer
• Standard office equipment