Regional Sales Manager, New Trucks Department - Southern California Region

Who We Are:
Velocity Vehicle Group (VVG) is a premium commercial brand medium to heavy truck dealership that offers the full-service experience for our customers, from an outstanding sales organization to highly skilled technicians to service your vehicle, and on demand parts. Our goal is to be your one stop shop experts for all truckers, owner operators, fleets and companies. This coupled with our Leasing and Rental business and our Financial services business make VVG the leading Truck dealership.

What’s in it for You:
VVG is a fast paced and growing organization that is looking for candidates that are ready for a daily challenge and cannot wait to provide superior customer service both internally and externally. VVG offers fantastic Culture as well as competitive pay, 401K W/Match, Medical, Dental, & Vision benefits. Become a part of our team and immerse yourself in a company that fosters a Great Place to Work™ culture!

What You’ll Do: 

The Regional Sales Manager is responsible for leading sales operations across an assigned region, developing high-performing sales teams, and driving profitable growth for new and used commercial trucks, trailers, and related fleet solutions. This position establishes regional sales strategies, expands market share, manages key customer relationships, and ensures consistent execution across multiple locations and territories.

Essential Job Duties and Responsibilities

• Lead, coach, and oversee sales managers and sales professionals throughout the assigned region.
• Establish regional, location, and individual sales goals, performance expectations, and development plans.
• Develop and execute regional sales strategies to increase revenue, gross profit, customer retention, and market share.
• Monitor sales performance, activity levels, customer pipelines, closing ratios, and profitability across all assigned locations.
• Hold regular performance reviews with sales leaders and develop corrective action plans when goals are not achieved.
• Recruit, train, mentor, and evaluate sales managers and sales professionals throughout the region.
• Establish consistent sales processes, reporting practices, and customer-service standards across all locations.
• Build and maintain strategic relationships with fleet customers, owner-operators, leasing companies, and other commercial clients.
• Manage relationships with key regional and national accounts while identifying opportunities to expand existing business.
• Identify new markets and business opportunities through prospecting, networking, referrals, competitive analysis, and market research.
• Support sales teams with customer presentations, pricing strategies, negotiations, and complex transactions.
• Maintain comprehensive knowledge of new and used commercial trucks and trailers, including specifications, warranties, financing options, manufacturer programs, and industry trends.
• Collaborate with manufacturers and internal leadership to ensure product availability, competitive pricing, and alignment with organizational objectives.
• Partner with Parts, Service, Finance, Leasing, and Operations teams to deliver comprehensive customer solutions.
• Review regional inventory levels and recommend purchasing, ordering, allocation, and inventory-management strategies based on customer and market demand.
• Develop annual regional sales plans, budgets, forecasts, and territory-management strategies.
• Prepare and present regional performance reports, forecasts, market analyses, and business recommendations to senior leadership.
• Monitor competitive activity, customer needs, pricing trends, economic conditions, and changes within the transportation industry.
• Ensure all sales transactions, customer records, contracts, and related documentation are accurate and completed promptly.
• Address escalated customer concerns and ensure timely, professional, and effective resolutions.
• Represent the company at industry events, trade shows, association meetings, manufacturer meetings, and customer functions.
• Ensure compliance with company policies, manufacturer requirements, and applicable federal, state, and local regulations.
• Perform other duties and special projects as assigned.

Qualifications:

• Seven or more years of progressive sales experience in the commercial truck, trailer, heavy-equipment, transportation, fleet, or automotive industry.
• Five or more years of sales leadership or management experience, preferably overseeing multiple locations or territories.
• Demonstrated success in achieving regional sales, gross-profit, and market-share goals.
• Strong knowledge of commercial trucks, trailers, fleet operations, financing, inventory management, and transportation-industry trends.
• Proven ability to lead, coach, motivate, and develop sales managers and high-performing sales teams.
• Experience developing regional sales strategies, budgets, forecasts, and performance-improvement plans.
• Strong customer relationship management, negotiation, presentation, and closing skills.
• Ability to analyze sales data, market conditions, and business performance to make informed decisions.
• Excellent verbal, written, presentation, and interpersonal communication skills.
• Strong business judgment, strategic planning, financial management, and problem-solving abilities.
• Proficiency with CRM platforms, Microsoft Office, and sales-reporting and analytics tools.
• Ability to manage multiple locations, priorities, and projects in a fast-paced environment.
• Valid driver’s license with an acceptable driving record.
• Ability to travel frequently throughout the assigned region.

Preferred Qualifications:

• Bachelor’s degree in Business Administration, Sales, Marketing, Finance, or a related field.
• Established customer and manufacturer relationships within the trucking, trailer, fleet, or transportation industry.
• Experience selling Class 6–8 commercial trucks, trailers, or comprehensive fleet solutions.
• Experience overseeing sales operations across multiple dealership locations or geographic markets.
• Familiarity with dealership operations, manufacturer programs, commercial financing, and inventory management.
• Experience managing both new and used truck or trailer sales.
• Experience managing regional or national customer accounts.

Key Performance Indicators:

• Regional sales revenue and gross profit
• New and used unit sales
• Regional market-share growth
• Location and sales-team goal attainment
• Customer retention and satisfaction
• Lead conversion and closing ratios
• Inventory turnover and aging
• New customer acquisition
• Existing account growth
• Sales forecast accuracy
• Regional budget performance
• Sales-team development and retention

Physical Requirements: 

• Must be able to pass post-offer drug screening, physical examination and background check 

Compensation: 

• Base Salary: $150,000 annually, (depending on qualifications, skills and experience)
• Eligible for a performance-based bonus incentive plan
• Full-time position  

Benefits Velocity Vehicle Group Offers: 

• Fantastic Culture 
• 401k + match 
• Health, Dental & Vision Insurance + HSA & FSA 
• Employer paid Life Insurance 
• Paid Vacation Days 
• Sick Leave 
• Company perks such as employee discounts, company events and training programs 
• Excellent Training and Career Advancement Opportunities 

Velocity Vehicle Group is an equal opportunity employer. Velocity Vehicle Group prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.