Product Manager, Learning Products

Summary

The Learning Solutions Product Manager manages the development, delivery, performance, and continuous improvement of SHRM’s professional learning products. This role translates approved product strategies, customer needs, and validated concepts into high-quality, relevant, and scalable learning experiences that address the evolving needs of HR professionals and organizations.

Reporting to the Senior Director, Professional Development Products, the Product Manager manages assigned learning products throughout the product lifecycle, from development and launch through ongoing optimization and enhancement. The role works cross-functionally with Product Strategy & Portfolio, Instructional Design, Audience, Marketing, Technology/LXP, Operations, and other partners to bring new learning solutions to market, strengthen existing offerings, and deliver high-quality learner experiences.

Responsibilities

Product Development & Delivery

• Translate approved concepts, product strategies, and priorities into clear product requirements, development plans, delivery models, and launch-ready offerings.
• Lead the development and launch of assigned learning products, ensuring solutions address defined audience needs, business objectives, learning outcomes, scalability, and operational feasibility.
• Define and manage product requirements, milestones, timelines, dependencies, risks, success measures, and implementation plans.
• Partner with Instructional Design, subject matter experts, instructors, and other stakeholders to develop engaging, relevant, accessible, and effective learning experiences.
• Coordinate cross-functional launch readiness across Marketing, Audience, Technology/LXP, Operations, Sales, and other partners.
• Monitor development progress, identify risks and barriers, and drive resolution to support successful and timely product launches.

Product Lifecycle Management

• Manage ongoing performance, quality, relevance, and learner experience of assigned products throughout the product lifecycle.
• Analyze utilization, learner and customer feedback, financial and product performance, and market trends to identify opportunities for improvement and growth.
• Develop and maintain product roadmaps, content refresh plans, review cycles, and enhancement priorities.
• Recommend product updates, enhancements, repositioning, consolidation, or sunset actions based on performance, audience needs, and market conditions.
• Lead the implementation of approved enhancements to content, delivery methods, learning journeys, and learner experiences.
• Establish and monitor appropriate product success measures and use results to inform ongoing product decisions and improvements.

Learning Experience & Quality

• Develop learning solutions that address the evolving needs of HR professionals at different career stages and levels of responsibility.
• Ensure learning products reflect the current HR environment, relevant research and best practices, adult-learning principles, instructional design standards, and accessibility requirements.
• Develop and manage solutions across digital, instructor-led, cohort-based, blended, and other appropriate learning modalities.
• Partner with Technology/LXP teams to support platform delivery, integrations, reporting, functionality, and the overall learner experience.
• Identify opportunities to improve consistency, accessibility, usability, and effectiveness of learning experiences across products and delivery channels.
• Explore and incorporate AI and emerging learning technologies to improve personalization, scalability, learner engagement, and outcomes.
• Ensure consistent product quality and learner experience across delivery channels and audience segments.

Cross-Functional Execution & Stakeholder Management

• Lead cross-functional execution of assigned learning product development, launch, and enhancement initiatives.
• Partner with Product Strategy & Portfolio to provide feasibility, delivery, customer, market, and performance insights that inform product and portfolio decisions.
• Incorporate audience, organizational buyer, learner, instructor, and other stakeholder feedback into product development and continuous improvement plans.
• Partner with Marketing and Sales to provide accurate product information, positioning inputs, value propositions, and launch and sales enablement support.
• Manage relationships and deliverables with vendors, contractors, instructors, and subject matter experts supporting assigned products.
• Facilitate cross-functional working sessions and maintain alignment on responsibilities, dependencies, decisions, timelines, and next steps.
• Maintain visibility into product progress, risks, decisions, performance, and outcomes and communicate relevant information to stakeholders and leadership.

Education & Experience Requirements

Education

·         Bachelor’s degree in product management, education, instructional design, learning and development, business, human resources, or a related field, or relevant equivalent experience in lieu of degree.

Experience

• Seven (7) or more years of progressive experience in product management, professional learning, instructional design, learning and development, or a related discipline.
• Demonstrated experience developing, launching, managing, and improving professional learning products, programs, or solutions.
• Experience translating customer and learner needs and product direction into requirements, development plans, delivery models, and scalable offerings.
• Experience managing products or solutions through multiple stages of the product lifecycle.
• Experience developing or managing learning products across digital, instructor-led, cohort-based, blended, or other learning modalities.
• Experience working with learning technologies, learning experience platforms, or digital learning environments.
• Experience managing complex, cross-functional product development or implementation initiatives.
• Experience managing vendors, contractors, instructors, or subject matter experts.
• Experience using learner feedback, customer insights, product data, and market information to inform product decisions and improvements.
• Experience in an association, professional education, membership, or knowledge-based organization preferred.

Certifications - NA

Knowledge, Skills & Abilities

• Strong knowledge of product management, adult learning, instructional design, digital learning, and product lifecycle practices.
• Understanding of the professional development needs of HR professionals and organizational buyers.
• Ability to translate approved product strategies, customer needs, and learning objectives into clear product requirements, development plans, and executable solutions.
• Strong project and product management skills, including the ability to establish priorities, manage timelines and dependencies, identify risks, and drive work to completion.
• Ability to interpret learner feedback, customer insights, product performance, and market data and translate findings into actionable recommendations.
• Strong business judgment, analytical thinking, and problem-solving skills.
• Strong cross-functional collaboration, relationship management, and stakeholder management skills.
• Ability to influence and build alignment across teams without direct authority.
• Ability to independently manage multiple products and development initiatives with competing priorities.
• Strong written, verbal, facilitation, and presentation skills.
• Ability to create structure and clarity and move work forward in an evolving environment.
• Practical understanding of AI and emerging technologies and the ability to apply them appropriately to product development, learning experiences, scalability, and work quality. Ability to effectively leverage artificial intelligence (AI) tools and technologies to streamline workflows, enhance productivity, and improve overall work quality.

Physical Requirements

This position operates in a typical office environment (which includes a home office setting) and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:

• Prolonged periods of sitting at a desk and working on a computer.
• Frequent use of hands and fingers for typing, handling documents, and using office equipment.
• Occasional standing, walking, bending, and reaching.
• Ability to lift and carry up to 30 pounds as needed.
• Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.

Work Environment

Hybrid Schedule (3 Days In-Office/2 Days Remote)

This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote.  Employees must be available during standard business hours, with core hours beginning between 8:00–9:00 a.m. and concluding between 5:00–6:00 p.m. local time.

Travel: Occasional 0 – 10%

#LI

The hiring range for this position is $105,000 to $130,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.