Regional Vice President, Sales

JOB SUMMARY & SCOPE

Responsible for leading sales strategy, execution, and revenue growth within an assigned geographic territory. This role oversees multiple sales teams, driving performance through strategic planning, market expansion, and customer acquisition across mid- to upper-market accounts. The Regional VP serves as a senior sales leader, accountable for meeting revenue targets, developing high-performing sales talent, and ensuring alignment with corporate objectives.

KEY ACCOUNTABILITIES

• Develop and execute the regional sales strategy to achieve revenue, margin, and market share goals.
• Lead, coach, and mentor sales directors, managers, and account executives to drive performance and professional growth.
• Oversee sales operations, forecasting, pipeline management, and performance tracking within the region.
• Build and maintain executive-level relationships with key customers and strategic prospects.
• Partner with marketing, product, and operations teams to ensure go-to-market alignment and consistent messaging.
• Monitor market trends, competitive activity, and emerging opportunities to inform strategy adjustments.
• Ensure sales practices align with company policies, ethics, and compliance standards.
• Drive operational excellence through effective use of CRM systems, sales analytics, and data-driven decision-making.
• Represent the region in executive leadership meetings, providing updates on performance, opportunities, and risks.
• Develop succession planning and leadership readiness within the regional sales organization.

EDUCATION + EXPERIENCE + KEY TRAITS

• Bachelor’s degree in Business, Marketing, or related field required; MBA preferred.
• Minimum 5 years of senior sales leadership experience with demonstrated progression in responsibility.
• Proven success managing teams selling into mid- to upper-market organizations ($50M–$100M revenue range).
• Experience in technology, solutions, or services sectors aligned with companies such as Zebra, Honeywell, TSC, or other AIDC OEM’s are preferred but not required.
• Strong ability to develop and execute complex sales strategies across multiple verticals.
• Exceptional leadership skills with a focus on talent development and performance management.
• Financial acumen to interpret sales metrics, profitability drivers, and market trends.
• Executive presence and ability to influence C-suite stakeholders.
• Proficiency with CRM systems (e.g., Salesforce) and advanced sales analytics tools.

TYPICAL PERFORMANCE TARGETS

• SERVICE DELIVERY:         Sustained, measured excellence in project & process delivery
• COST TO SERVE:             Sustained, measured excellence in delivery efficiency with expected continuous improvement
• INNOVATION:                 Step changed delivery in safety, quality, and/or cost

LANGUAGE SKILLS

• Primary language used in daily operations is English. Additional primary company languages include Spanish, French, and Dutch. 
• Read and interpret documents, procedure manuals and various correspondence from both internal and external. 
• Speak effectively, both individually and before groups of both external customers and/or various levels of employees within the organization. 

SUPERVISION

• Role is responsible for direct and indirect reports

DECISION MAKING + REASONING

• Able to take accountability and responsibility for business target delivery and decision making

REASONING ABILITY

• Define problems, collect data, establish facts, and draw valid conclusions.
• Interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
• Ability to follow detailed instructions and utilize existing resources to solve problems

WORKING RELATIONSHIPS

• Peak Senior Management Team
• Key Customer Sr. Leadership
• Key Vendor Sr. Leadership

PHYSICAL REQUIREMENTS

Activity

Amount of Time

None

Under 1/3

1/3 to 2/3

Over 2/3

Stand

X

Walk

X

Sit

X

Use hands to finger, handle, or feel

X

Reach with hands and arms

X

Climb or balance

X

Stoop, kneel, crouch, or crawl

X

Talk or hear

X

Lift Up to 25lbs

X

Travel

X