Merchandising & In-Store Experience Manager

POSITION PURPOSE:

The Merchandising & In-Store Experience Manager plays an essential role in driving EPL’s brand success with ownership over EPL’s in-restaurant experience initiatives, including the development and implementation of all merchandising and in-store experience materials for system wide Limited Time Offers (LTOs), market test programs, FSI & coupons, Local Store Marketing (LSM) merchandise, in-store music programming, team uniform programs, and other brand initiatives.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Manage the implementation of 6 system LTO’s and 8-10 marketing tests, annually.
• Drive strategic merchandising decisions that will increase awareness and maximize sales of products and services being promoted. Owns the on-site customer journey and identifies new merchandising strategies to achieve revenue goals.
• Independently lead cross-functional teams to develop and deliver merchandising that meets Marketing Calendar deadlines and aligns with marketing initiatives.
• Manage merchandising timelines and budgets with creative agencies, fulfilment centers, print vendors, graphic designers, and other marketing vendors.
• In collaboration with Field Marketing team, manage merchandising material available on the LSM marketing portal for company owned and franchised restaurants.
• Own and manage the in-store music program for all company-owned and franchised restaurants, leading vendor relationships, inclusive of playlist curation and budget management, ensuring the in-store audio experience aligns with EPL’s brand identity.
• Manage the team uniform strategy, including design, vendor relationships, and rollout; partner with Operations to ensure consistent brand presentation across the system.
• Write field communications relating to store experience initiatives.
• Be the subject matter expert on merchandising and experience strategies and act with independent judgment and discretion to make data-driven adjustments.
• Perform other duties as assigned by supervisor to meet the ongoing needs of the organization.

QUALIFICATIONS – EDUCATION, EXPERIENCE, LICENSE/CERTIFICATIONS:

To perform this job successfully, an individual must be able to satisfactorily perform the essential functions of the job.  Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job.  The requirements listed below are representative of the education and/or experience required. 

Education/Work Experience:

Bachelor’s degree required.

Minimum of 3 years of marketing experience in QSR or related industry, including experience managing merchandising and/or in-store experience programs.

License/Certifications:

Maintain a valid driver's license

Knowledge, Skills, and Abilities:

• Knowledge of all phases of sales promotion development and merchandising.
• Working knowledge of sales components and product mix.
• Working knowledge of retail trends, consumer behavior, and market dynamics.
• Experience in managing projects with advertising and marketing agency partners.
• Confidence in execution of strategic initiatives.
• Must be decisive and able to make fact-based decisions.
• Strong analytical and problem-solving mindset and skills; meticulous attention to detail.
• Ability to effectively communicate with internal and external business partners.
• Ability to prioritize and plan work assignments and work under pressure of frequent and tight deadlines.
• Ability to read, write, and interpret complex reports, documents, and correspondence.
• Proficiency with Microsoft Excel, Word, PowerPoint, and Outlook required. Must be internet savvy. Experience with Adobe Photoshop or InDesign a plus.
• Experience with a Project Management software like Basecamp or Asana is a plus.
• Adept at managing and prioritizing competing time sensitive requests while working well in a team atmosphere that may be under pressure.
• Ability to exercise independent judgment on matters of significance to the company.
• Experience managing in-store audio/music programs and related vendor and licensing agreements a plus.
• Experience managing uniform or apparel programs is a plus.
• Must be willing and able to travel locally within Southern California and to out-of-state restaurant locations, as needed by car or airplane.