Regional Sales Manager - West

Regional Sales Manager

Build Relationships. Open Doors. Drive Growth.

Location: West

Territory: AZ, UT, ID, WA, OR, NV, CA, AK, HI

Your Impact – Big and Bold: 

Be the driving force behind Reading Truck's growth. You'll strengthen key distributor partnerships, open doors to new business, and expand Reading Truck's presence with fleets, municipalities, and end users.

This is a role for a relationship-builder and growth-minded sales leader who knows how to develop a market, uncover opportunities, and turn partnerships into results. You'll own your region, drive profitable growth, build customer loyalty, and help take the Reading Truck brand even further.

What a Like: Day in Your Life Looks Like: 

• Drive Sales & Profitability: Own and deliver sales and profit objectives across your assigned territory, identifying opportunities to accelerate profitable growth.

• Expand the Market: Grow Reading Truck’s customer and distributor portfolio by developing new relationships, expanding the customer base, and opening doors in new markets.

• Grow Fleet Business: Identify and develop opportunities with regional fleets, partnering with Engineering on custom body solutions and Operations on capacity, lead times, and production requirements.

• Know the Competition: Stay ahead of market and competitive activity—including products, locations, services, positioning, and emerging trends—and turn those insights into actionable information for sales leadership.

• Improve How We Work: Identify opportunities to strengthen internal and customer-facing processes, improving safety, quality, delivery, cost, and the overall customer experience.

• Deliver on Customer Expectations: Balance customer needs with operational capabilities, setting clear and realistic expectations around pricing, lead times, production requirements, and delivery. 

• Support the Customer: Partner with internal teams to help resolve service and warranty needs while maintaining strong, long-term customer relationships.

• Step Up & Contribute: Take on additional responsibilities and opportunities that support the team, our customers, and the continued growth of Reading Truck.

What You Bring to the Table: 

• Sales Success: 5+ years of outside sales experience in a comparable industry with a proven track record of meeting or exceeding growth and revenue goals.

• Relationship Builder: Strong ability to develop trusted customer, distributor, and internal partnerships.

• Business & Customer Acumen: Ability to understand customer needs, identify opportunities, solve problems, and make sound business decisions.

• Communication & Organization: Strong presentation, negotiation, prioritization, and territory management skills.

• Education & Technology: Bachelor’s degree in Business, Marketing, or related field preferred; proficiency with Salesforce and Microsoft Office.

How We Make an Impact

For more than 70 years, Reading Truck has been building the work trucks that keep businesses moving. Today, as the world’s largest work truck upfitter, we’re growing across North America—and looking for talented people to grow with us.

Build your career. Build something that matters. Come get paid to play with trucks!

See our story: Ready tells the Reading Truck Body Story 

What’s In It for You
We offer big company perks with small company culture:

• Competitive Pay & Comprehensive Benefits – Medical, dental, vision, and life insurance to help you and your family stay well.

• 401(k) with Company Match – Invest in your future while we invest alongside you.

• Paid Parental Leave – Time to focus on what matters most when your family grows.

• Tuition Reimbursement – Support for continuing your education and building your career.

• Career Growth & Development – Paid training and leadership development opportunities designed to help you grow.

• Paid Time Off – Paid holidays and vacation time because life outside of work matters, too.

• Exclusive Employee Discounts – Save on footwear, eyewear, safety gear, and more. 

Our Values. Our People. Our Drive.

At Reading Truck, our values drive everything we do. We work together, challenge what's possible, and take pride in delivering results that make a difference for our customers.

• Customer First: Put our customers at the heart of everything we do and help drive their success.
• Think Ahead: Embrace innovation, anticipate tomorrow's challenges, and create better solutions.
• Take Pride: Bring passion, ownership, and excellence to everything we do.
• Never Settle: Tackle challenges with grit, determination, and a drive to continuously improve.
• Win Together: Collaborate, support one another, and achieve more as one team.
• Lead with Integrity: Build trust through honesty, transparency, and doing what's right.

Join a team where our values aren't just words—they're how we work, grow, and succeed together!

Ready to rev up your career? Check out our Careers Page and discover what Reading Truck Body can do for you!

At Reading Truck Body, part of the J.B. Poindexter & Co. family, we’re committed to building a workplace where everyone feels respected, supported, and empowered to succeed. 

We are proud to be an equal opportunity employer. We welcome and celebrate diverse perspectives and do not tolerate discrimination or harassment of any kind — regardless of race, color, religion, age, gender, national origin, disability status, genetics, veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. 

This commitment applies to every part of your journey with us — from hiring and promotions to compensation, training, and beyond. 

AGENCIES / THIRD PARTY RECRUITING FIRMS: Any unsolicited submissions received from third party agencies will be considered property of Reading Truck, and we will not be held liable for any fees related to those submissions.

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