Senior Marketing Science Analyst

What does a Senior Marketing Science Analyst
The Senior Marketing Science Analyst plays a key role in advancing Swire Coca-Cola's marketing science and commercial analytics capabilities. Through the application of data, analytics, and business intelligence, this role measures marketing effectiveness, evaluates commercial performance, identifies growth opportunities, and supports strategic decision-making. Partnering with cross-functional teams across the organization, the Senior Marketing Science Analyst delivers insights, reporting, and analytical solutions that help optimize investments, improve customer engagement, and drive sustainable business growth.

Responsibilities:

• Execute end-to-end research, analysis, reporting, and prescriptive optimization initiatives that support strategic decision-making and eCommerce execution across the Strategy & Planning organization.
• Develop and maintain Power BI dashboards, scorecards, and automated reporting solutions that provide actionable insights into commercial, marketing, category, sales execution, and business planning performance.
• Design and execute advanced analyses to identify growth opportunities, business risks, consumer trends, customer insights, and operational improvement opportunities.
• Support marketing effectiveness measurement through data preparation, validation, analysis, and reporting related to ROI measurement, incrementality analysis, customer segmentation, demand generation, and other advanced analytics initiatives.
• Partner closely with Data Engineering and IT teams to design, maintain, and enhance scalable analytics solutions that support Swire Coca-Cola's enterprise source of truth.
• Develop, maintain, and optimize data models within Snowflake and Power BI to ensure analytical accuracy, usability, performance, and governance.
• Support retailer outlet segmentation, demand space identification, eB2B analytics, preload analytics, and other strategic analytics initiatives.
• Lead ad hoc analyses and special projects supporting strategic planning, annual business planning, customer discussions, and cross-functional decision-making.
• Manage project timelines, priorities, requirements, and stakeholder expectations across multiple concurrent analytics initiatives.

Requirements:

• Bachelor's Degree STEM, Statistics, Data Science, or Information Systems required
• Master's Degree STEM, Statistics, Data Science, or Information Systems preferred
• 2+ years experience in business intelligence, analytics, strategy, planning, marketing analytics, or a related analytical role required
• 1+ years proficiency in Power BI, including dashboard development, data modeling, DAX, and report optimization required
• 2+ years experience with SQL skills with experience querying, transforming, and validating large datasets required
• 2+ years experience working with cloud-based data platforms such as Snowflake required
• 2+ years experience with R and/or Python for data analysis, automation, and statistical modeling preferred
• 1+ years experience within the consumer-packaged goods (CPG) industry preferred
• Advanced Microsoft Excel skills, including Power Query, pivot tables, data modeling, and analytical modeling techniques.

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