Heavy Duty Truck Sales

The Truck Salesperson is responsible for selling new and used medium- and heavy-duty trucks in alignment with dealership objectives. This role requires strong prospecting skills, effective communication, and the ability to build lasting customer relationships while meeting or exceeding established sales goals.

Essential Duties and Responsibilities

• Meet and exceed dealership objectives for new and used truck deliveries.
• Prospect daily using a variety of methods, including cold calling, networking, and digital outreach.
• Communicate effectively with walk-in and call-in customers, providing professional service and support.
• Demonstrate new and used trucks, highlighting product features, performance, and applications.
• Close sales transactions in accordance with dealership guidelines.
• Prepare purchaser statements, sales orders, deposits, and other documentation with accuracy.
• Follow up with customers to ensure satisfaction, build loyalty, and encourage repeat/referral business.
• Deliver new trucks to customers, explaining warranty coverage, service policies, and dealership support.
• Prepare and maintain outside sales call reports.
• Inspect trade-ins with the Service Manager and complete appraisal sheets.
• Maintain current knowledge of truck specifications, performance, and applications through continual study.
• Collaborate with internal teams, including Parts and Service, to ensure customer needs are fully met.
• Attend required sales and training meetings.
• Participate in dealership promotional activities and customer engagement events.

Required Qualifications

Education

• High school diploma or equivalent required.

Experience

• Minimum one (1) year of experience in an automobile sales position.
• Minimum six (6) months of experience in a medium- or heavy-duty truck dealership.
• Demonstrated cold calling and prospecting experience.

Knowledge, Skills, and Abilities

• Excellent customer service and communication skills.
• Strong sales and closing ability with a track record of meeting or exceeding objectives.
• Ability to work independently and manage time effectively.
• Proficiency with Microsoft Word, Excel, Outlook, and web applications.
• Ability to use a CRM system effectively.
• Working knowledge of the major components of Class A trucks, across multiple makes.
• Valid Commercial Driver’s License (CDL) with a clean driving record.
• Professional appearance and demeanor.
• Flexibility to work evenings, weekends, or other hours based on customer availability.

Work Environment and Physical Demands

• Will regularly move throughout the dealership lot and outdoor areas to demonstrate trucks to customers.
• Will climb into trucks for appraisals, demonstrations, and test drives.
• Will frequently leave the dealership to prospect, deliver trucks, or purchase inventory from other locations.
• Exposure to outdoor weather conditions is routine.
• Must be able to lift up to 50 lbs. occasionally and remain on feet for extended periods.