Director, Digital Merchandising (Chico's)

POSITION OBJECTIVE:

This position is responsible for sales, profit, site merchandising for digital business.  The director develops and executes the division’s ecommerce conversion strategy to achieve financial and brand objectives.  The role will be responsible for day-to-day oversight of all ecommerce activities.

FUNCTIONAL RESPONSIBILITIES:

• Responsible for setting strategies for profitable ecommerce growth across digital business consistent with the brand’s Omni-channel initiatives.
• Responsible for optimizing site experience to drive digital KPIs: conversion, AOV & revenue through merchandising tactics. Partners with Merchandising & Planning to drive product sales/profit and with focus on eCommerce exclusive businesses.  Create seasonal financial goals/KPIs for the eCommerce business.
• Communicates business and consumer results to leadership and cross-functional stakeholder teams leveraging data analytics.
• Brand owner for website enhancement priorities, partner with Customer Experience, IT & multivariant testing teams to execute.
• Collaborates with marketing team to build site traffic plans that deliver topline sales targets.
• Collaborates cross functionally on integrating the Customer Mindset Calendar into PLC key meetings and execution of omni selling strategies that marry to her mindset during key times of the year.
• Partners with the DC and Customer Service for any ecommerce activities that impact operations and fulfillment (chat, changes in shipping methods, volume projections for staff planning, etc).
• Provides brand partners (merchandising, planning, product, marketing, etc) with key insights from website leveraging site/web analytics.
• Participates in all relevant PLC meetings and provide growth strategies for ecommerce in activities such as SVL and oversight in Final Buy for ecommerce exclusive business.
• Online execution of brand initiatives.
• Raises Awareness and drive digital commerce competence across the brand.
• Grows and retain E-Commerce talent for brand.
• Values individuality and the diverse talents of their team. Leads the team by communicating expectations, providing guidance, delivering feedback, and empowering the team to be their best.
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REQUIRED QUALIFICATIONS:

• Bachelor’s Degree required - Master’s Preferred
• 10+ years’ experience in Merchandising and E-commerce and 4-6 years of management experience
• Broad based business acumen
• Strong ability to build business strategies and implement shorter-term tactical plans that are cost-effective, efficient and realistic
• Possess a clear understanding of financial measurements and how to impact them
• Demonstrate leadership ability in inspiring and motivating own team
• Demonstrated consistent ability to drive financial results and goals
• Strong interpersonal skills; excellent written and verbal communication including presentation skills
• Excel at working cross functionally – strong influencing skills

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