D2C Site Marketing Coordinator

Position Details:

Title: D2C Site Marketing Coordinator  

Department: D2C Marketing

Reports to: Molly Manor

Location: Dearborn, MI

Job Classification: Remote

FLSA Status: Exempt

Job Band: Professional

Job Summary

Support our team of Marketing Managers and Strategists across our D2C eCommerce channel, striving to achieve seamless execution of omnichannel marketing campaigns through our integrated marketing process. Collaborate with cross-functional teams to ensure campaign deliverables are executed on time, aligned with business objectives, and optimized for customer engagement.

Inspired by Hard Work

At Carhartt, the values of hard work—dependability, honesty, and trust—are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided by his legacy and our mission—We serve and protect all hardworking people by building durable products—we remain dedicated to upholding these principles in every decision we make and every product we create.

Associate Responsibilities

• Process coordination to support Carhartt.com campaign activations including briefing and specification requirements, manage asset development, approvals and handoffs, and asset trafficking.  
• Support our seasonal planning with coordinating cross-channel collaboration, touchpoints and process to ensure integration and alignment.  
• Submit creative briefs/tactics to our creative project management tool and manage them through to asset delivery & execution, tracking on-time creative delivery to campaign launch dates  
• Ensure alignment/approvals on final asset creatives, communicating any edits to creative team.  
• Build relationships and maintain clear communication with our cross-functional teams to support key initiatives to meet traffic, engagement, conversion, and revenue goals.  
• Lead UX Azure ticketing system for seamless execution for our monthly campaigns in partnership with our UX Team and cross-functional partners including content handoffs and QA reviews.  
• Track and analyze marketing campaign performance, providing reports and insights to inform future strategies.  

Required Education

• Bachelor’s degree in Marketing, Communications, Advertising or a related field

Required Skills & Experience

• 1-3 years of professional or internship marketing experience with retail marketing, campaign execution, content creation project management or related field.  
• Excellent written and verbal communication skills.  
• Strong computer skills; Proficient in Microsoft Office Suite, experience with Figma, Screendragon and/or project management tools is a plus.  
• Passion for and expertise in direct-to-consumer marketing including retail and ecommerce channels.  
• Proactive, self-starter, self-manager, and tenacity in finding solutions to problems 
• Outstanding organizational skills with demonstrated ability to prioritize workload and attention to detail.  
• Experience with in-store events, event planning, marketing and promotional activations.  
• Project management of creative deliverables to execute marketing campaigns with excellence.  
• Ability to identify and resolve issues and willingness to adapt to changing priorities in response to business trends.  

Physical Requirements and Working Conditions

•   This position has a Remote location: Associate will have no regular requirement to be on-     site. Travel on-site is limited to special events.
•   Carhartt is a tobacco free workplace.

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