Assistant Director, Sales

About Us

At Coury Hospitality, we bring a commitment to collaborative excellence, a unified vision, and shared principles of partnership to every aspect of hotel management. Our approach is seamless and tailored, ensuring each property under our management offers a unique and exceptional guest experience. 

Join our team of Experience Curators!

Coury Hospitality has an amazing opportunity as an Assistant Director, Sales.

Assistant Director, Sales – Hard Rock Hotel | San Diego, CA

Coury Hospitality has an exciting opportunity for an Assistant Director of Sales at Hard Rock Hotel San Diego, where iconic hospitality, high-energy experiences, and exceptional service come together in the heart of downtown San Diego’s Gaslamp Quarter.

This is a leadership role for a competitive, strategic, and highly motivated sales professional who knows how to win business, and knows which business is worth winning. The ideal candidate understands the dynamics of the San Diego downtown market, has a proven track record with high-volume group sales, conventions, and city-wide business, and brings the energy, relationships, and commercial instincts to help lead a team that fights for every strategically valuable opportunity.

Reporting to the Director of Sales, you’ll help shape sales strategy, lead and develop the sales team, cultivate key relationships, and drive revenue across group, corporate, meetings, and special-event business.

What You’ll Do

As a key leader on our Sales team, you will:

• Partner with the Director of Sales to develop and execute strategic sales plans that achieve and exceed revenue goals.
• Lead from the front, actively solicit, negotiate, and close high-value group, convention, corporate, and special-event business.
• Leverage deep knowledge of the downtown San Diego market, competitive landscape, major demand generators, and city-wide convention business to identify opportunities and position the hotel to win.
• Lead the team with a competitive, winning mindset, creating urgency around prospecting, conversion, account development, and closing.
• Evaluate opportunities strategically, knowing when to fight for the business and when to walk away based on profitability, need periods, displacement, rate strategy, and overall hotel objectives.
• Build and strengthen relationships with corporate clients, meeting planners, convention organizers, travel partners, and key industry contacts.
• Manage and grow key accounts while developing new business opportunities across corporate, group, meetings, and leisure segments.
• Support complex group contracts, negotiations, and high-value opportunities from initial lead through close.
• Conduct compelling client presentations, site inspections, sales calls, networking events, and industry appointments that showcase the Hard Rock Hotel San Diego experience.
• Lead, coach, mentor, and develop Sales Managers and Coordinators, setting clear expectations and holding the team accountable for results.
• Monitor team performance, pipeline activity, conversion, pace, production, and revenue results to identify opportunities and drive accountability.
• Partner closely with Catering, Events, Banquets, and Operations to ensure promises made during the sales process translate into an exceptional guest experience.
• Ensure client expectations and event requirements are communicated accurately and effectively throughout the organization.
• Monitor market trends, competitor activity, industry developments, and emerging business opportunities to keep the hotel ahead of the competition.
• Analyze sales reports and performance metrics to refine strategies, maximize revenue, and identify opportunities for growth.
• Assist with sales forecasts, budgets, reporting, and strategic business planning.
• Maintain accurate account, activity, pipeline, and revenue information within hotel sales systems.
• Represent Hard Rock Hotel San Diego with confidence, energy, professionalism, and pride at every client interaction.

What We’re Looking For

You might be our ideal Assistant Director of Sales if you:

• Have 4–6+ years of hotel sales or hospitality experience, with demonstrated success in a leadership capacity.
• Bring meaningful experience in the San Diego downtown hotel market, with an established network of local and regional relationships strongly preferred.
• Have proven experience selling high-volume group business, conventions, city-wide events, and/or large-scale meetings.
• Are a competitive, driven sales leader who genuinely enjoys the pursuit of winning business.
• Know how to balance relationship building with strong commercial instincts and disciplined revenue strategy.
• Are an exceptional negotiator, closer, influencer, and relationship builder.
• Know how to coach a team, create accountability, elevate performance, and inspire others to achieve more.
• Are financially savvy and understand how sales decisions impact occupancy, ADR, RevPAR, profitability, and overall hotel performance.
• Have the confidence and presence to engage senior-level clients, meeting planners, corporate partners, and industry leaders.
• Thrive in a fast-paced, high-volume environment where priorities shift and opportunities move quickly.
• Are exceptionally organized, proactive, resilient, and solutions-focused.
• Communicate clearly and confidently with clients, colleagues, and executive leadership.
• Have a passion for 5-star service and understand that winning the business is only the beginning, the experience we deliver is what earns the next piece of business.
• Are comfortable using hotel sales systems, Microsoft Office, and reporting tools.
• Bring a flexible, can-do attitude and are willing to work evenings, weekends, holidays, and attend industry events as business needs require.

Why Hard Rock Hotel San Diego?

• Be part of an iconic lifestyle hotel in the heart of San Diego’s Gaslamp Quarter.
• Represent a globally recognized brand where music, culture, and hospitality create unforgettable experiences.
• Compete for business in one of Southern California’s most dynamic hospitality and convention markets.
• Join a passionate team of Experience Curators who believe extraordinary service starts with authentic human connection.
• Work alongside Sales, Catering, and Operations leaders who are committed to winning the right business and delivering legendary experiences.
• Grow your career with Coury Hospitality, where partnership, leadership development, service excellence, and an uncompromising commitment to quality are at the heart of what we do.

Ready to Make an Impact?

If you are a high-energy sales leader who knows the San Diego market, thrives on the pursuit of business, and has the leadership skills to build a team that wins, we want to hear from you.

Bring your competitive spirit, your relationships, and your passion for legendary hospitality to Hard Rock Hotel San Diego.

Come help us fight for every piece of business that makes strategic sense, and make every win legendary.

Here's the Core of Coury Hospitality:

We have a place for you on our team if your passion is to create UNMATCHED COMMITMENTS.

What else do YOU need to know…

This job posting is intended to describe the general nature and level of work being performed by people assigned to this job. It is not intended to include all duties and responsibilities. The order in which duties and responsibilities are listed is not significant. We are an equal opportunity employer.