Digital Content Creator (Piedmont)

Position Overview

The Digital Content Creator is responsible for producing visual content that supports The Blood Connection’s mission and communication goals. Reporting to the Director of Public Relations and Marketing, this role collaborates with internal creatives and storytellers to develop content for social, digital, and internal platforms.

The Digital Content Creator manages the full production process, including planning, shooting, and editing a mix of video, photography, and motion graphics. Work may take place in donor centers, at bloodmobile locations, and in other field settings. Content produced in this role helps communicate the organization’s mission, educate audiences, and engage the communities served.

The Blood Connection is a community blood center that provides hospitals across the Southeast with lifesaving blood products. Accurate, compelling storytelling plays an important role in supporting this mission and ensuring continued community awareness and participation.

Essential Functions

• Create original multimedia content (video, photography, motion graphics, and design) to support campaigns, community events, blood drives, and organizational priorities as well as engage on content posted to platforms.
• Manage full-cycle production, from pre-production to final edits—storyboarding, scheduling, location scouting, lighting, shooting, sound and editing.
• Adapt content across platforms, including social media (TikTok, Instagram, Facebook), digital advertising, email marketing, internal communications and presentations.
• Capture rapid-turn content in real time at events, donation centers and mobile blood drives.
• Collaborate cross-functionally to ensure messaging and visuals are aligned with brand voice and campaign goals.
• Maintain digital asset libraries, ensuring content is organized, accessible and archive ready.
• Monitor performance metrics and adapt content based on engagement data and trends.
• Stay ahead of trends, bringing new platform knowledge and creative energy to every assignment.
• Own the moment—be ready to pivot in fast-paced environments while delivering polished, on-brand content on deadline.
• Other duties as assigned or required

Minimum Qualifications

• Bachelor's degree in Film/Media Production, Communications, or related field. Relevant equivalent experience accepted in lieu of degree.
• 3-5 years of professional content creation experience in a digital-first environment (agency or in-house preferred).
• A strong portfolio is required. Show us your best: reels, campaigns, photography and motion projects.
• Proficiency with:
  • Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Illustrator, Lightroom)
  • DSLR/mirrorless cameras, lighting setups, and audio capture tools
  • Editing for various aspect ratios, resolutions, and channels
• Knowledge of platform-first storytelling, especially short-form vertical video (Reels/TikTok/YouTube Shorts).
• Strong visual eye, editing instincts and understanding of narrative pacing and composition.
• Ability to juggle multiple projects with precision, speed and a collaborative mindset.
• Willingness to travel for onsite shoots and work occasional nights/weekends for events.
• Comfortable working independently but eager to collaborate with a creative, mission-driven team.

Physical Demands

The physical demands described here are representative of those that must be met to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Lifting up to 50 pounds
• Sitting, standing or walking for an extended period of time
• Bending and twisting