Product Marketing Manager

Who We Are Looking For

We are looking for a strategic and results-driven marketing leader to join our team as a product marketing manager. In this role, you will direct the marketing strategy, branding, positioning, and global growth of one of USANA's nutritional supplement product lines, turning scientific credibility into demand across international markets. You will manage the implementation of that strategy, including engaging outside agencies and collaborating with internal departments, and you will own the marketing roadmap from launch through post-launch sustainment, influencing executive leadership and cross-functional partners along the way.

What You Will Do as a USANA Product Marketing Manager

• Set and direct the global marketing strategy, branding, positioning, and long-term plans for your assigned supplement product line — including new product development, promotional campaigns, and go-to-market strategy for each launch, and define what success looks like, running the post-launch read on results
• Build the positioning and value proposition for your products — the problem solved, the promise made, the proof behind it, and the price-to-value narrative that defends premium pricing as the category commoditizes
• Sustain products after launch with an ongoing campaign calendar — refreshed creative, always-on creator and affiliate activity, seasonal angles, customer proof, and re-engagement — and report awareness, trial, and repeat performance at 30, 90, and 180 days, deciding when to reinvest, reposition, or retire
• Direct marketing managers in executing product launch and upgrade timelines, tracking project details from inception through launch
• Own the marketing asset system for each launch, including campaign concept, video and social scripts, email/SMS sequences, creator and affiliate briefs, retail and distributor materials, selling decks, product detail pages, and campaign landing pages — and their localized adaptations across markets, including hands-on layout and design work using design and AI tooling before handing off to a designer for finish, applying AI throughout to compress research, validation, and creative iteration while verifying outputs before use
• Lead naming, tagline, and packaging decisions for the product line, including trademark screening, cross-cultural checks, shelf and unboxing impact, and multi-language, multi-region label compliance
• Oversee the marketing budget and the ROI of marketing initiatives, ensuring objectives are met within budget, and recommend actions to improve margins and value proposition
• Partner with portfolio, general sales managers, creative services, project management, R&D, and global marketing teams to align campaigns, launches, and regional strategy, and lead cross-functional meetings
• Evaluate consumer feedback, market research, competitive activity, and category and ingredient trends to guide messaging, positioning, and category strategy, adjusting for changing market and competitive conditions
• Develop messaging and communications for new products, upgrades, discontinuations, and label/claims updates, ensuring stakeholders have the information they need and that all claims are substantiated before they ship
• Provide internal training on products, programs, and marketing initiatives, and represent USANA at events, speaking fluently to product offerings, features, benefits, and the brand
• Build and maintain relationships with industry influencers, key partners, and sales representatives, and communicate territory and product changes affecting sales
• Establish sales, participation, and profit/loss goals for the product line globally, in coordination with finance and general managers, and grow the business on three explicit levers: more customers, higher average transaction value, and greater purchase frequency

Background and Skills You Will Need

• Bachelor's degree in business, marketing, or a related field required; advanced degree or specialized training preferred
• 8+ years of experience in marketing consumer goods, including at least one full product launch owned end-to-end from go-to-market plan through post-launch performance, and experience managing or coaching direct reports
•  Category background in nutritional supplements, functional food and beverage, or an adjacent regulated consumer health category
•  Excellent written and verbal communication skills, including copywriting range from long-form product storytelling to a six-word tagline, with the ability to adapt style to different audiences and influence executive leadership
• Proven success developing marketing communications, promotions, positioning, and long-term strategy, including work defending a product's price or raising its perceived value
• Working design ability — hands-on proficiency with Adobe Creative Cloud, Figma or equivalent, and AI image/design tools — and the visual judgment to know when a layout is working and why
• Multi-market or international experience making a message land in more than one culture, not just translating it, along with regulated-claims literacy and the habit of confirming substantiation before a claim ships
• Strong project management skills, with the ability to prioritize and coordinate multiple initiatives simultaneously while meeting deadlines
•  Ability to work well in diverse, cross-functional teams to accomplish common goals

What Will Make You Standout

• Demonstrated AI workflow fluency, including specific verification practices for catching inaccurate model output
• Direct sales experience
• Experience launching in tightly regulated markets such as China, the EU, Japan, Korea, or Australia
• Depth in retail media and creator-affiliate programs
• Video and motion direction experience
• A track record of building brand asset systems other people could execute against

Please note: This is a Salt Lake City based position requiring in-office work three days a week.

Who We Are

Since 1992, USANA has put science first with our focus on in-house research and manufacturing based in Salt Lake City, Utah to drive the creation of supplements that give your body the exact nutrition it needs to thrive. It’s why millions across the globe choose USANA as the nutritional provider for themselves and their loved ones. Today we are a billion-dollar company, thanks in part to more than 1,700 employees based around the world.

Our Culture

Excellence, Health, Integrity, and Community are core to our business. It is our commitment to always strive to be open-minded listeners, hold ourselves and others accountable, be respectful, and celebrate the strength that comes from collaboration. Through initiatives like our Inclusion and Belonging Council, we create a company culture where all members of the USANA family feel cared for, included, and valued.

USANA has repeatedly been named one of Utah’s Best Companies to Work For by Utah Business magazine, one of America’s Best Companies to Work For by Outside Magazine, one of the Best Places to Work for in the Direct Selling Industry by Direct Selling News, and named a top employer by Best of State.

What You Will Love About USANA

Our science backed mission to improve lives starts with you. With holistic wellness benefits, flexible work, and a culture built on care and connection, we help you thrive, so you can help others around the world do the same.

•          Health, Dental, Vision, Life and Disability Insurance

•          On-site medical and mental health clinic for you and your dependents

•          Flexible paid time off, including sick time, vacation, holidays, family hours, and floating holidays

•          Paid parental leave for both primary and secondary caregivers

•          401k match and profit-sharing bonus

•          Chiropractor visits, massages, fitness classes, and full-service gym

•          Free and discounted USANA products

•          Tuition reimbursement, mentorship opportunities, and learning and development licenses

Learn more about working with us by visiting careers.usanainc.com

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