Marketing Operations Specialist (Tradeshows and Events)

• Plan and execute trade shows, conferences, and customer events from concept through post-event follow-up, including timelines, logistics, and vendor coordination.
• Partner with Marketing Managers and Sales teams to align event objectives, messaging, and lead generation strategies.
• Manage booth logistics, event materials, shipping, on-site setup, and overall event experience to ensure consistent and high-quality brand representation.
• Coordinate integrated pre-event, live event, and post-event marketing campaigns, including email, digital, and lead nurture activities.
• Track and analyze event performance metrics, including lead generation, pipeline contribution, and return on investment (ROI), and provide actionable recommendations.
• Oversee vendor relationships, budgets, and contracts to ensure cost-effective and high-quality event execution.
• Support continuous improvement initiatives by documenting best practices and identifying opportunities to enhance event strategy and effectiveness.
• Collaborate cross-functionally to ensure seamless communication, planning, and execution across all event-related activities.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3–5+ years of experience in marketing operations, campaign support, or marketing coordination, preferably in a B2B environment.
• Proven experience managing end-to-end event logistics and execution.
• Strong project management skills with the ability to manage multiple events and deadlines simultaneously.
• Experience collaborating cross-functionally with marketing and sales teams.
• Familiarity with CRM and/or marketing automation platforms (e.g., Salesforce, HubSpot) for lead tracking and follow-up.
• Excellent organizational, communication, and problem-solving skills.
• Experience supporting B2B trade shows and large-scale industry events preferred.
• Strong analytical skills with the ability to interpret event performance data and translate insights into action preferred.
• Knowledge of event technologies, including event management platforms, lead capture tools, and virtual/hybrid event solutions preferred.
• Experience managing event budgets and negotiating with vendors preferred.
• Ability to create and execute integrated marketing campaigns across multiple channels preferred.
• Detail-oriented with a strong focus on delivering exceptional brand experiences preferred.
• Willingness to travel for on-site event support as needed.
• Experience applying AI-enabled tools to automate tasks, improve workflows, or enhance marketing operations effectiveness preferred.

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