Product Marketing, Senior Market Research Manager

About LegalZoom

LegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 25 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can’t wait to meet you.

Human-in-the-Loop

At LegalZoom, we operate with a human-in-the-loop model, where AI enhances—rather than replaces—human judgment. We believe the strongest outcomes for our customers come from thoughtfully integrating human expertise with AI capabilities to improve accuracy, safety, and decision-making.

To align with our AI-integrated operating model, our interview process will assess AI fluency, curiosity, and measurable/impactful workflow integration.

​​Where we work

We believe work should work for you. LegalZoom supports a remote-friendly environment that gives employees flexibility and balance. Our Austin, Beaverton, Frisco, Los Angeles Metro, and San Francisco Bay Area offices allow our employees to collaborate with teammates and offer special onsite events, lunches, and more.

This hybrid position will work remotely as well as onsite in our Austin, TX, Sherman Oaks, CA, or Mountain View, CA office.

Candidates in Los Angeles are preferred. 

Overview

As a Senior Market Research Manager, you will be part of our Product Marketing team. This position will be responsible for conducting market research projects, and serving as a research partner to teams across the organization. Success in the role will require senior-level skills in data analysis, cross-functional communication, and project and vendor management.

You will

• Define market research priorities and proactively address key business decisions

• Independently manage both ongoing and ad hoc research studies from end to end, including writing research briefs, drafting surveys or discussion guides, field management, data analysis and presentation of results

• Administer online enterprise data platforms, fielding questions from the org, managing user roles, and driving expanded systems integrations

• Drive customer journey and persona research to inform marketing and product strategy

• Conduct competitive intelligence studies to assess market positioning and white space opportunities

• Own ongoing brand health, awareness, consideration, and claims research initiatives, translating findings into actionable recommendations that strengthen brand positioning and drive business growth

• Manage relationships with external research vendors and consultants

• Oversee budgets and timelines for both ad hoc and ongoing research initiatives

• Be the voice of the customer in strategy development, informing critical decisions with data and insights

• Work cross-functionally to get the right insights to the right people at the right time

• Lead the development and adoption of agentic research workflows to scale insight generation, automate operational processes, enhance research efficiency, and increase the strategic impact of marketing insights across the organization.

You have

• 8-10+ years of experience in client-side market research, with at least 3-5 years in the software/technology sector

• Ability to identify and apply the right research approach, with a mix of primary and secondary research techniques, both in-house and through external partners

• Proven ability to lead large-scale research projects with minimal oversight

• Deep knowledge of both qualitative and quantitative research methodologies

• Strong analytical skills and ability to interpret data to make informed decisions and recommendations, including but not limited to descriptive statistics, formulas, pivot tables, stat testing, cluster analysis and modeling

• Excellent communication skills and ability to present data and insights to internal stakeholders

• Experience in any of the following:

• Customer segmentation

• Qualtrics or similar survey programming software

• SPSS or similar analytical software

• Moderating focus groups / customer interviews

• Brand Health Tracking

• ThoughtSpot, Amplitude, Tableau or similar first-party data platforms

• A variety of research experience, including quant/qual, across industries/organizations, client / agency-side, etc.

• Experience optimizing workflows and tasks by leveraging AI, iincluding Claude, as a power user

• Bonus if you have an advanced degree

• Bonus if you have a talent for data visualization or a passion for slide design