Regal Wine Company

Assistant Sales Associate- North Bay/ Sonoma County

1190 Kittyhawk Blvd, Santa Rosa, CA 95403

On-site · Regular Full Time (RFT) Replacement · $20/hr (as posted)

First seen by offpeak October 5, 2026

See your drive time Apply on Regal Wine Company's site

Position Title: Assistant Sales Associate – Royal Division Department: Sales Reports to: District Manager – Royal Division Regal Wine Company; a luxury wine distributor, that provides exceptional service and encompasses a world class wine portfolio of authenticity and integrity. We take pride in our people and are committed to cross functional training and development of our employees for a long-term career within the organization. ESSENTIAL DUTIES/RESPONSIBILITIES:

Assistant Sales Associate will support the Account Sales Executives in key chain accounts in assigned district
Maintain 100% shelf distribution of all authorized items of each account and sell in new item distribution, direct store delivery items and new products
Communicate current pricing information and ensure all pricing is correct on displays and in accounts
Build and merchandise displays, fill shelves and cold boxes, and maintain Royal Wine Company merchandising standards
Establish and maintain rapport with store managers, liquor department managers and other store personnel
Prioritize and plan account activities by completing preplans and recaps to District Manager
Attend and contribute to team meetings, participate in reviewing goals and develop execution plans
Responsible for carrying company cell phone and point of sales materials in vehicle during work hours
Continue to develop wine knowledge, business acumen and sales skills to increase professional acumen
Other duties as to be assigned by Royal District or Region Manager

JOB REQUIREMENTS:

Candidate must be at least 21 years of age
Must possess a current driver’s license; maintain current auto insurance coverage and a clean driving record
Available to work early morning hours, Monday to Friday
Transition into the Account Executive role once an opening becomes available, contingent on the fit of the territory
Ability to travel within California up to 6 times per year, out of the territory, for education and training
Able to repetitively lift a minimum of 50 lbs; be able to bend, squat, climb, kneel, twist and lift repetitively
Candidate must be willing to reside within territory

WAGE TRANSPARENCY: Pay Range: $20.00 per hour In addition to the hourly wage, the Assistant Sales Associate is eligible for a discretionary bonus, a $500 a month auto allowance, gas card for business, company issued cell phone, paid home internet (up to $50/month), expense account and other sales incentives. BENEFITS:

Health Benefits – Medical, Dental, Vision, Disability & Life insurance
401k with employer match
Generous time off including vacation, holidays, and paid health time
Paid volunteer time
Learning & Development opportunities
Modern Health virtual mental health & coaching visits
Wine discounts!

Jackson Family Wines is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. All employment decisions are based on merit and business needs.