Digital Sales Manager

Overview:

Capitol Broadcasting Company (Highwoods Audio and Digital Division) is seeking a high-impact sales leader to drive revenue growth across our audio and digital portfolios, including WRAL.com and a full suite of audience-targeting solutions (display, video, CTV/OTT, email, and more). 

This role sits directly under the Director of Sales and is responsible for accelerating audio and digital revenue, elevating sales strategy, and serving as the in-house expert on digital products, platforms, and campaign execution.

What You will Do

Revenue Growth & Strategy

• Lead digital revenue strategy across on-site and off-site channels.
• Partner with leadership to consistently exceed revenue goals.
• Identify new revenue opportunities,packaging strategies,and go-to-market opportunities.
• Drive adoption of digital solutions.

Sales Leadership & Client Engagement

• Join key client meetings as a digital expert.
• Help develop proposals, RFP responses, and integrated campaign strategies.
• Coach account executives.
• Translate digital solutions clearly.
• Foster a high-performance, accountable, and competitive sales culture. 
• Drive new business development and expand key client relationships. 
• Help oversee forecasting, budgeting, and pipeline management to ensure predictable revenue growth.

Product & Platform Expertise

• Serve as internal expert on digital products such as display, video, CTV/OTT, email,SEO, SEM, search, social media management,Google Ad Manager (GAM)and more.
• Understand campaign metrics and recommend campaign strategies.
• Grow knowledge base of our audio platforms.
• Stay current on industry trends.
• Work with ad ops for campaign success.
• Streamline systems and processes.

Integrated Media Leadership

• Position digital in integrated campaigns.
• Ensure digital is an integral part of campaign solutions.
• Conduct individual and team sales training.
• Work to improve client growth and retention.
• Perform other duties as assigned to support organizational operations and goals. 

What We Are Looking For:

• 5–10+ years of digital media sales experience (publisher, agency, or ad tech), 3 years directly leading a sales team.
• Proven track record of driving digital revenue growth.
• Skilled coach and mentor.
• Deep knowledge of digital advertising: display, video, programmatic, CTV/OTT, email, and targeting strategies.
• Strong presence in client-facing situations; confident communicator and closer
• Experience working cross-functionally with sales, marketing, and ad operations.
• Familiarity with CRM and ad tech platforms (e.g., Google Ad Manager, DSPs, Salesforce, etc.)
• Experience in local media or integrated (radio + digital) environments is a plus.

What Makes You Stand Out:

• You are as comfortable in a client boardroom as you are trouble shooting a campaign.
• Strategic thinker who can balance big-picture planning with day-to-day execution
• You can simplify complex digital concepts for non-digital sellers.
• You push teams to think beyond traditional media and embrace data-driven solutions.
• You bring both strategic thinking and hands-onexecution.
• Comfortable in strategy and execution
• Strong leadership presence
• Comfortable managing multiple priorities in a fast-paced, deadline-driven environment 
• The ability to translate insights into actionis important.

Why You Will Succeed Here:

• You will be empowered to lead, innovate, and make decisions that drive results.
• You will work with a team that values collaboration, accountability, and excellence.
• You will have access to premium local brands and innovative digital solutions.
• You will play a key role in shaping the future of our sales organization.

Why Join Us:

• Market-leading brand
• Full digital capabilities
• Growth opportunity
• Collaborative team
• Great company and team culture

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. 

• Extended periods of sitting at a desk using a computer or other devices for communication and data analysis.
• Frequent use of keyboards and screens may require proper ergonomic setups to avoid strain.
• Standing for extended periods during presentations, meetings, or conferences.
• Speaking for prolonged periods in public settings or during virtual meetings.

Work Conditions: The work conditions and characteristics described here are representative of those employee encounters while performing the essential functions of this job. 

• Full time position on-site.
• May require extended hours during sales campaigns or end-of-quarter periods.
• Collaborative and fast-paced, with regular interaction with internal departments like marketing, product development, and customer support.
• Use of technology for remote team management and virtual client engagement. 

Benefits: 

• Competitive salary based on experience.
• Benefits package including:
  1. Comprehensive health insurance plan options
  2. Vision and Dental Insurance
  3. Company sponsored life insurance
  4. Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
  5. 401K with company match
  6. Generous paid time off
  7. 9 paid company holidays
• Opportunities for professional development and career growth.
• Dynamic and inclusive work environment with a supportive team culture.
• Exciting projects and growth opportunities within a leading organization.
• Opportunities to attend free local events, such as sporting events, concerts, shows, and more. 

Pre-Employment Information:

• A pre-employment drug screening is required. 
• Capitol Broadcasting Company participates in E-Verify.  

EEO Statement:

Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. 

CBC Statement:

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAZ-TV, WRAL-FM, WRAL-HD2, WNGT-CD, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, and WRAL Digital in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; The Greenville Yard Gnomes in Greenville, NC; the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC; Rocky Mount Mills in Rocky Mount, NC; MoJud Lofts in Greensboro, NC; and The Thread in Rock Hill, SC