Account Executive, Publicity (NY)

In business for over 30 years, Allied has built upon its roots in film advertising and publicity to become a global leader in entertainment, culture, and lifestyle marketing. Allied’s award-winning team of specialists, over 400 strong across 23 global offices, create campaigns that drive conversion for some of the world’s biggest brands in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands. Our teams provide best-in-class marketing solutions across a range of services including integrated paid, owned, and earned media, creative solutions, and strategic consulting.

Account Executive, Publicity

Location: New York, NY (Hybrid)

Allied Global Marketing is hiring an Account Executive to join our Publicity team, supporting clients across the travel, hospitality, entertainment, B2B, and lifestyle industries.

The Account Executive will support accounts from research and ideation through execution, media relations, reporting, and analysis. This role requires excellent communication, strong media relationships, organization, creative thinking, and the ability to translate client goals into effective earned media activity.

The Account Executive will serve as a reliable day-to-day client contact, own key deliverables and timelines, develop compelling media materials, identify story opportunities, secure meaningful coverage, and contribute to campaign strategy.

At Allied Global Marketing, we embrace the thoughtful and responsible use of generative AI to enhance creativity, strategic thinking, and efficiency. Team members are expected to use in-house AI tools while maintaining accuracy, confidentiality, sound judgment, and strong client service.

Duties include, but are not limited to:

Client Relations / Account Management

• Serve as a reliable day-to-day client contact and build responsive relationships
• Understand each client’s business, goals, audiences, messaging, priorities, and competitive landscape
• Draft meeting agendas and recaps, lead appropriate portions of meetings, and ensure action items are completed
• Anticipate client needs and bring forward solutions-oriented recommendations
• Contribute to campaign planning, communications plans, and timelines
• Own assigned deliverables and deadlines, escalating risks when appropriate
• Draft accurate client-facing and media-facing materials with minimal revisions
• Represent Allied and clients professionally during meetings, events, interviews, photoshoots, and influencer activations

Media Relations / Campaign Execution

• Pitch and secure meaningful earned media placements with local, regional, and national outlets
• Identify timely, creative story angles aligned with client objectives
• Build and maintain relationships with journalists, producers, editors, creators, and influencers
• Lead media outreach with tailored, compelling pitches relevant to each journalist and outlet
• Apply client messaging consistently across outreach and media interactions
• Monitor media trends, editorial priorities, cultural moments, and journalist workflows, adjusting outreach as needed
• Understand the evolving landscape across traditional press, digital, newsletters, podcasts, broadcast, social, and influencer media
• Staff press and influencer opportunities and support events, interviews, photoshoots, and on-site client needs

Writing / Content Development

• Draft compelling press releases, media alerts, pitches, briefing documents, run of shows, talking points, and other communications materials
• Apply AP Style consistently and demonstrate strong journalistic instincts
• Adapt writing style and tone to client brands, audiences, outlets, and objectives
• Bring creative, culturally relevant ideas to brainstorms and campaign development
• Use AI tools to support ideation, research, drafting, and editing while fact checking outputs, protecting confidential information, and applying human review

Research / Reporting / Analysis

• Deliver timely, accurate, strategic client reports with minimal revisions
• Track earned coverage and translate results into clear recaps demonstrating value against client goals
• Provide proactive media roundups highlighting relevant news, trends, insights, and opportunities
• Conduct research and competitive analysis that supports campaign planning and client recommendations
• Use AI tools to strengthen research, media analysis, reporting, and workflow efficiency while validating sources and accuracy

Organization / Team Collaboration

• Manage multiple accounts, projects, deadlines, and priorities in a fast-paced agency environment
• Maintain accurate timelines, trackers, media lists, coverage documentation, notes, and account records
• Demonstrate strong time management, proactive communication, and follow-through
• Collaborate effectively with senior team members, peers, junior staff, and cross-functional partners
• Support junior team members with media outreach, clip recapping, organization, and task execution
• Identify workflow obstacles early and communicate workload needs to keep teams aligned
• Apply constructive feedback to improve performance and professional growth

Agency / Professional Development

• Build trust with clients, colleagues, media, influencers, and business associates through sound judgment, strong writing, responsiveness, and professional communication
• Maintain professional conduct in all business and social situations
• Continue developing communication, strategic thinking, creative thinking, and independent problem-solving skills
• Stay informed about media, culture, technology, client industries, and the broader marketing landscape
• Practice honesty, integrity, and transparency with colleagues, media, influencers, clients, and business associates
• Collaborate with leadership on workload planning, evaluations, goal setting, and professional development
• Foster team collaboration and positive workplace morale through partnership and support
• Understand Allied Global Marketing capabilities and contribute Publicity expertise to integrated client work when appropriate

Requirements

• Bachelor’s degree in communications, marketing, public relations, journalism, or a related discipline preferred
• 3 or more years of agency, corporate communications, or in-house public relations experience, preferably within hospitality, entertainment, travel, lifestyle, or consumer industries
• Demonstrated success in media pitching and securing meaningful placements
• Strong local, regional, and national media and influencer relationships
• Excellent writing, editing, presentation, and verbal communication skills, including strong knowledge of AP Style
• Strong understanding of the evolving media landscape across traditional, digital, social, creator, and influencer media
• Strong organization and time management with the ability to manage multiple priorities and deadlines
• Independent, creative, service-oriented self-starter eager to learn and take on increasing responsibility
• Working knowledge of AI tools for research, ideation, writing, media analysis, reporting, presentations, and workflow management
• Ability to use AI responsibly by evaluating accuracy, protecting confidential information, validating sources, and applying sound human judgment
• Proficiency in Microsoft Office and comfort learning relevant project management, media intelligence, reporting, communications, and creative tools
• Understanding of how major social platforms can contribute to an earned media strategy
• Experience supporting multicultural communications and publicity efforts across diverse audiences and media is a plus
• Fluency or professional proficiency in a language in addition to English is a plus
• Ability to work independently and collaboratively in a hybrid environment, with regular in-person work and meetings in the greater New York area
• Reliable transportation and ability to travel locally for client meetings, media opportunities, events, and other business needs
• Flexible schedule allowing for occasional nights, weekends, and travel based on client needs

Details

• The salary range for this full-time position is $50,000-$60,000 annually.
• This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k and Flexible PTO). We also offer 10 company paid holidays.

Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.