Senior Content Strategist

About RentSpree

Renting should be faster, fairer, and less stressful than it is. We're the infrastructure that makes that happen. Four million users. 300+ real estate company and MLS partnerships. Ten years of consistent growth. From applications and screening to payments and lease management, the full rental journey runs on RentSpree. Recognized by Forbes as a Best Startup Employer and by BuiltIn Seattle as a Best Place to Work.

Senior Content Strategist — Seattle, WA (Hybrid)

The Growth & Marketing team is building the growth engine across the entire RentSpree customer experience, fueling our next stage of scale. We’re data-driven, insight-obsessed, and committed to exceeding acquisition, adoption, and revenue goals while strengthening trust with both Agents and Landlords.

As our Senior Content Strategist, you will build the repeatable content engine that fuels both agents and landlords, supporting our growth roadmap while also unlocking new opportunities over time. This role is a core builder in shifting RentSpree from traditional marketing to a flywheel-driven growth system, one where RentSpree-produced content and user-generated content work in tandem. Our most credible voices aren't us: they're the agents and landlords already using RentSpree every day. This role finds, activates, and amplifies those voices alongside our own, creating compounding momentum across acquisition, activation, and retention.

Hybrid in Seattle, WA. Three in-office collaboration days weekly plus occasional travel for off-sites and events.

What You'll Do

Build the Content Engine end-to-end

• Drive end-to-end content strategy across a B2B/C audience (agents and landlords): develop a prosumer and consumer-first integrated content and distribution plan to drive flywheel momentum across our two core audiences.
• Stand up repeatable production systems: build a production engine, not a content calendar. Set up advanced AI and agentic workflows, employ contractors, and repurpose content across channels to accelerate ideation, drafting, repurposing, distribution, and measurement, raising velocity without sacrificing quality or brand trust.
• Create scalable content that drives “Learn → Activate → Refer”: translate core product value and best practices into content that improves conversion, activation, and retention across both flywheels.

Drive durable growth through our customers:

• Develop a customer proof engine: our customers are busy professionals on the go. Think short-form, digestible, video-forward educational snippets, customer testimonials, and customer and community advocacy pieces across YouTube and social.
• Build a nano-influencer + customer advocate motion: recruit, enable, and activate credible voices (agents + landlords) to create trusted content, testimonials, and co-marketing moments.

Partner tightly with Growth, PMM, Product, Data, and Sales

• Collaborate on a flywheel-aligned roadmap: partner with Growth Marketing, Product Marketing, and Product to ensure content + community efforts map to the highest-leverage opportunities and key metrics.
• Operate with experimentation rigor: define hypotheses, run tests, and iterate content/community motions based on performance and learnings, building a playbook the org can scale.
• Support brand elevation through bold, dynamic storytelling: help shift market perception of RentSpree beyond a point solution through clear, trusted, and differentiated narratives and customer stories.

Our job descriptions evolve with our business needs and priorities. Your role may include other tasks, projects, and team support.

Skills You Bring

• 5-10+ years in content strategy, content directon, editorial, creator/influencer, or integrated marketing roles, ideally within SaaS, proptech, and B2C businesses.
• Proven experience building repeatable content systems and production engines, leveraging AI workflows to increase velocity: strategy, production, distribution, and measurement.
• Strong instincts for trust-building storytelling: customer advocacy, testimonials, user generated content, and creator/influencer partnerships that move adoption, not just engagement.
• Expert creative and editorial judgment across platforms - you can film or direct a dynamic video and write a NYT-worthy article all in one day.
• Experience launching and scaling UGC or advocacy programs (webinar programs, ambassador programs, creator/influencer programs, customer councils).
• Comfort partnering cross-functionally with Growth, PMM, Product, Sales, and Data, and translating priorities into content and programs that drive measurable outcomes.
• AI fluency: hands-on use of AI tools/workflows to accelerate production, repurposing, and insights - brand-safe and quality-driven.

Qualities You Practice

These are the principles we hire for and hold ourselves to:

• Own it end to end. Drive projects from idea to execution. Take pride in the work. Do what it takes.
• Communicate like a teammate. Direct, candid, and respectful. Give feedback well, receive it well, and build trust through transparency.
• Hold a high bar. Think critically. Stay curious. Keep looking for ways to do it better.
• Stay adaptable. Anticipate challenges, take initiative, and bring resourcefulness to whatever comes next.
• Be audacious, learn loudly: Take the big swings our mission demands, treat every outcome as impact or a lesson, and share what you learn early and openly so the whole company grows stronger.
• Debate well, commit fully. Push back constructively, contribute your point of view, then align and move together.
• AI is a core skill. Use AI tools to move faster and think sharper.

SpreeHours

RentSpree has teams in the US and Bangkok. Collaboration across that distance requires a shared window: Monday-Thursday, 5–7pm PT, and shifts to 4-6pm PT during daylight saving. How often you're in SpreeHours depends on your role, team, and projects. Any SpreeHours you work, you take back as flex time the same week. Outside of SpreeHours, your schedule is yours.

Why Join Us?

The work here is real, the problems are hard, and you'll have teammates who push you to do your best.

• Compensation. $150-200k dependent upon leveling and experience.
• Equity. Share in what you help build.
• The team. Talented colleagues who push you and back you up.
• Room to grow. Coaching, resources, and development beyond the role you start in.
• Health coverage from day one. Medical, dental, and vision for you and your dependents. HSA/FSA options. Headspace Care+, gym discounts, and more.
• A real plan for your future. Life and disability coverage, plus a SIMPLE IRA with company match.
• Flexible vacation. Take the time you need. We trust you to manage it.
• 11 holidays a year, plus 3 recharge days.
• Ways to connect. Reimbursed weekly team lunches, game nights, and events. In-person and remote.
• Recognition. Recognize a peer with Sprees (redeemable for gift cards or donations). Nominate someone for a S.P.R.E.E. Award with a potential spot bonus.
• The tools to do your best work. Business expense allowance and internet reimbursement.
• Family support. Parental leave and fertility benefits.
• Legal and tax help. Legal benefits and tax support through RocketLawyer.
• Seattle HQ perk. Company-sponsored Orca card for public transit to and from the office.
• High impact, lean team. Small teams, close to customers, shipping work that matters. Your fingerprints are on the product.

Ready to Build Something Big?

If you take ownership, move with urgency, and want to work on problems that matter, we'd love to hear from you. You don't need to meet every requirement. If this feels like the right place to do your best work, reach out.

EEO Statement

RentSpree is an equal opportunity employer committed to diversity and inclusion in the workplace. We do not discriminate on the basis of race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic under federal, state, or local law. This applies to all employment practices, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Hiring decisions are made on qualifications, merit, and business need.