Marketing Specialist

Description

About ISG Technology

At ISG Technology, we're unlocking possibilities for our clients by providing IT services that help drive business growth. We're freeing them from the burdens of day-to-day IT maintenance, securing their networks, protecting their data and helping them design, implement and manage their IT infrastructure. And we've been doing it for over four decades.

Join in on the Success

As part of the Twin Valley Family of Companies and a fourth-generation family business, ISG Technology has grown and evolved into a recognized leader in the Midwest by aligning our success with the long-term success of our clients. We are consistently recognized in CRN’s Top Managed IT Service Providers in the nation, most recently as part of the Security 100 for excellence in managed security offerings.

But all those accolades take second stage to our Customer Satisfaction Scores (CSAT), which have consistently been 97% while our Net Promoter Score is 77, compared to the industry average of 47. If you're the type that takes pride in providing world-class support, you may have what it takes!

Key Accountabilities:

1. Events & Tradeshows
2. Email Marketing
3. Social Media
4. Client Testimonials
5. MDF Management

Job Summary: The Marketing Specialist is a key player in supporting the organizational sales and marketing transformation. The Marketing Specialist plays a pivotal role in implementing a modern sales and marketing plan that generates demand, enables the salesforce, and builds the ISG Technology brand as the preferred IT solutions provider in the area.

What you bring to the position:

• You embody and align with our core values and appreciate the strength and stability that comes from working with a values-based company. You appreciate the power and efficiency of consistency in the “ways” we operate. 
• You embrace change and have the resilience required to continually improve yourself. You can think creatively and can adapt to evolving situations.
• You understand the need to collaborate with your team members and other departments and that synergy comes from everyone rowing in the same direction. 
• You have a strong desire to provide customers with optimum technology solutions and exemplary customer service, and you achieve your goals that you mutually set with your supervisor.
• You are a self-starter who is prepared to develop and execute your plan and deliver on quarterly goals on a consistent basis.
• You take what you do seriously, but you do not take yourself seriously and you know how to have fun in a professional environment. You are humbly confident and use your knowledge to build confidence without being a “know-it-all.”

You successfully fulfill the following essential duties and responsibilities:

You will provide CREATIVE SKILLS to the position by:

• Developing, implementing, and tracking marketing programs such as email, social media, or digital campaigns, events, webinars, etc.
• Managing Hubspot CRM and marketing automation tools.
• Developing and/or outsourcing the development of thought leadership marketing content in the form of white papers, newsletters, press releases, webinars, blogs/social posts, etc.
• Developing and creating marketing materials, such as sales and product collateral, and ensure brand guidelines are met.
• Planning, organizing and executing customer events and tradeshows as well as internal events for employees.
• Writing, proofreading, and editing creative and technical content across different mediums.

You will utilize your ADMINISTRATIVE SKILLS to efficiently:

• Manage a marketing budget, including co-op marketing budgets with strategic technology partners.

You will utilize your MARKETING ANALYSIS ACUMEN to:

• Review and report on the performance and efficiency of campaigns and programs.
• Conduct market research and analyze trends to identify new marketing opportunities.

You will use your COLLABORATIVE SKILLS to:

• Work with external agencies and vendors to execute marketing programs.
• Work with the marketing team and other internal customers to deliver and execute innovative and high-quality work product and projects.
• Support the Company by completing all other job duties assigned. 

As a successful employee, you will demonstrate the following professional skills as you carry out your position:

• Oral Communications – Speak clearly and persuasively in positive and negative situations; respond well to questions; demonstrate group presentation skills and participate in meetings.
• Written Communications – Write clearly and informatively, edit work for spelling and grammar; present numerical and statistical data effectively and read and interpret written information.
• Customer Service – Respond promptly and courteously to customers’ requests for service and assistance; manage difficult or emotional customer situations.
• Presentation – Deliver business, non-technical, and limited-technical presentations to audiences of 20-150 individuals.
• Leadership – Lead people and get results through others in a positive and inspiring manner.
• Management – Organize and manage multiple priorities. 
• Ethics – Treat people with respect; keep commitments; inspire the trust of others; work with integrity and ethically; upholds company values.
• Organizational Support – Follow company policies and procedures and complete other duties as assigned.
• Judgment – Include appropriate people in decision-making process.
• Interpersonal Skills – Maintain confidentiality; keep emotions under control; listen well.
• Strategic Thinking – Develop strategies to achieve organizational goals; analyze market and competition; identifies external threats and opportunities and adapts strategy to changing conditions.
• Planning and organization – Prioritize and plan work activities; use time efficiently; plan for additional resources; set goals and objectives; organize or schedule other people and their tasks.
• Professionalism – Approach others in a tactful manner; react well under pressure; treat others with respect and consideration regardless of their status or position; accept responsibility for own actions; follow through on commitments. 
• Adaptability – Adapt to changes in the work environment; manage competing demands; deal with frequent change, delays, or unexpected events.
• Detail & Task Oriented – Manage and follow through on multiple tasks, items and communications in a timely manner.

Requirements

You will meet the following educational, licensing, certification and work experience requirements:

• Bachelor's degree in business administration, marketing, communications, or a related field required.
• A minimum of 3-5 years of experience in marketing.
• Strong competency in various marketing and analytics tools such as Hubspot or Adobe Creative Suite, Google Analytics, CRM systems (e.g. Salesforce), and content management systems.
• Experience in office productivity software (email, calendar, word processing, spreadsheets, presentation software, etc.). Strong proficiency in Excel is highly preferred.
• Hold and maintain a valid driver’s license; driving record must meet the criteria of ISG’s insurance carrier for acceptance of coverage.

You will follow the ISG Technology Core Values:

Humor & Fun

1. We believe it’s important to take time outside of work to spend time with family and keep the wind in our sails.
2. We collaborate and value sharing our unique perspectives.
3. We’re inclusive and create activities that align with people’s interests and passions.

Resilience

1. We pride ourselves in meeting high-pressure challenges
2. We never quit and demonstrate the ability to see daunting assignments through … successfully.

Lead by Example

1. We demonstrate courage in having crucial (and sometimes “tough”) conversations.
2. We are reliable and highly accountable in our use of systems and tools.

Continuous Improvement

1. We’re creative thinkers who can adapt to evolving situations.
2. We’re humbly confident, know our stuff, are willing to coach and be coached.
3. We’re willing to make “healthy” self-sacrifices for the greater good.

“Team First” Initiative

1. We are pro-active and stay on top of training and certifications.
2. We willingly take on more responsibility if we see a need and can assist.
3. We view individual accountabilities as representing the whole team.

You are able to work in the following environmental and working conditions:

• Prolonged periods of sitting at a desk and working on a computer and phone.
• Work in a general office environment.
• Travel to client and prospect locations with varying conditions.  
• You have mental stability and emotional intelligence that enables you to meet all the requirements and qualifications of the position with or without a reasonable accommodation.