Partnership Sales Manager

Position Summary

We are seeking an energetic and passionate Partnership Sales Manager. We are looking for someone who understands the best paid partnerships are built through deep community relationships and trusted advocates. This is a sales role responsible for generating advertising and partnership revenue while building a community of champions who collectively drive visitor awareness, traffic, and growth for the Estes Park Valley.

In this position, you'll develop advertising and partnership opportunities across VisitEstesPark.com, email marketing, social media, paid media, and tradeshow events. You'll prospect, nurture relationships and close contacts with accommodations, attractions, outdoor recreation companies, and complementary businesses—and with a fundamentally different approach than transactional sales. Rather than viewing partnerships as one-off deals, you'll structure opportunities that create genuine mutual value, turning partners into advocates who believe in our mission and actively promote Visit Estes Park to their networks.

The ideal candidate is a confident, motivated salesperson who thrives on hitting revenue targets, while understanding that sales come from building authentic partnerships and fostering community connection around Estes Park's goals of balancing business success, environmental sustainability, destination stewardship, and community harmony.

Key Responsibilities

Partnership Sales & Business Development

• Prospect, develop, and close advertising and partnership agreements with lodging partners, attractions, outdoor recreation companies, and tourism-related businesses aligned with Visit Estes Park's mission
• Build and maintain a healthy sales pipeline across multiple channels: website advertising, email partnerships, social media sponsorships, event collaborations, and other programs
• Create customized advertising and partnership proposals that address client objectives and demonstrate clear ROI
• Develop tradeshow sponsorship partnerships and event collaboration opportunities that create meaningful engagement
• Activate partnerships strategically—moving beyond sponsorship to create authentic engagement that benefits partners, our community, and Visit Estes Park
• Build strong relationships with key decision-makers and identify potential advocates within partner organizations
  
  

Relationship & Account Management

• Maintain ongoing relationships with advertising and partnership clients to ensure successful execution and measurable results
• Identify and recruit community partners and advocates who can amplify our mission and message organically
• Track and manage partnership performance against promised ROI and engagement metrics
• Identify renewal and expansion opportunities with existing partners

Sales Management & Analytics

• Manage and forecast sales pipeline; track deals from prospect through close
• Use CRM systems to maintain accurate partnership and sales data
• In partnership with agency and website partners, track partnership performance data and report on revenue, retention, and advocacy impact
• Collaborate with marketing, sales, destinations stewardship, external affairs, and administration teams to ensure successful partnership execution 

Strategic Alignment

• Evaluate partnership opportunities for alignment with Visit Estes Park's mission of business success, environmental sustainability, destination stewardship and community harmony
• Communicate partnership value and impact to internal teams and stakeholders
• Contribute to the organization's year-round tourism strategy and destination stewardship goals

Qualifications

Required

• Bachelor's degree in business, marketing, communications, or related field
• 3+ years of sales, business development, or partnership sales experience (B2B or B2C)
• Proven track record of closing and managing sales pipelines
• Strong relationship-building and communication skills
• Excellent negotiation skills with a collaborative, win-win approach
• Proficiency with CRM systems and sales reporting tools
• Ability to understand client needs, identify opportunities, and develop customized solutions
• Comfortable with data analysis and measuring ROI and partnership performance
  
  

Preferred

• Experience in destination marketing and management organizations, tourism, travel, hospitality, or media sales
• Background selling advertising, sponsorships, or digital marketing services
• Experience managing partnerships across multiple channels or digital platforms
• Track record of building strategic partnerships and turning clients into advocates or brand ambassadors
• Experience with event sponsorships or tradeshow partnerships
• Understanding of digital marketing, and analytics
• Ability to work independently with minimal supervision and demonstrate strong follow-through
• Willingness and ability to work evenings and weekends for special events and community engagements

Position Details

• Title: Partnership Sales Manager
• Reports to: VP of Visitor Experience
• Classification: Full-time, salaried, exempt
• Location: Estes Park, CO (in-person or hybrid considered; Colorado-based preferred)
• Salary range: $85K-$125K annually, based on experience and qualifications. This position is also eligible for bonuses in accordance with meeting and exceeding sales objectives. 

Why Work for Visit Estes Park?

Visit Estes Park offers a comprehensive suite of benefits, including, and not limited to:

• Medical, dental, vision, life insurance, short & long-term disability insurance, additional life insurance available
• Employee Assistance Program
• Colorado government employee pension (PERA)
• 401(k) and 457(b) plans
• Cell phone stipend
• Unlimited PTO, holidays & volunteer days
• Annual professional development budget 
• Flexible Work Environment
• Mission-driven work supporting a vibrant mountain community

Our Mission & Vision

Mission: Visit Estes Park nurtures visitor reverence of this vibrant mountain town for business success, environmental sustainability, and community harmony.

Vision: To be a year-round, family-friendly tourism and event destination that supports our vibrant mountain town with a balance of financial success, positive and memorable experiences for guests and a meaningful quality of life for our community.

Equal Employment Opportunity

Visit Estes Park provides equal employment opportunities (EEO) to all employees and applicants for employment, including contractors, without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Creating broader opportunities for historically under-represented groups provides additional options and greater competition in the marketplace, creates stronger relationships and engagement within our communities, and fosters economic development and equality. VEP is responsible for marketing the community of Estes Park as well as partnering with the region on driving visitation and economic benefit. VEP complies with applicable state and local laws governing non-discrimination in every location and in every work setting and situation. VEP expressly prohibits any form of unlawful harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of VEP’s employees, volunteers, contractors, and/or vendors to perform their expected job duties is absolutely not tolerated. 

To apply:

Submit a cover letter, current resume and three references.

This position will remain open until filled. The initial review of applications will begin on October 15, 2026. Applications submitted after that date may be considered until the position is filled.