Director of Sales

Description

To interact with all leads whether provided through advertising, public relations, referral, or personal contact and to turn those leads into residents of the community through the use of independent judgment and professional selling skills.

ESSENTIAL JOB FUNCTIONS:

• Maintains and actively promotes effective communication with all individuals.
• Maintains a positive image of the entity in the community keeping in alignment with our mission, vision, and values.
• Responsible for on-call services, as assigned.
• Functions as primary contact for the sales of Assisted Living and Memory Care at the community to professional referral sources, phone and web inquiries, as well as, walk-in visitors to drive occupancy.
• Follows through on curated plans with outside clinical sources to increase professional referrals.
• Discovers the needs of each prospective resident and their families finding the appropriate solutions to those needs by articulating the benefits and value of the community. 
• Conducts appropriate and proactive follow up activities in an effort to facilitate positive, trusting and valuable relationships, with objection handling resulting in favorable outcomes.
• Documents all planned and completed marketing activities in a provided CRM on a daily basis.
• Collaborate with Sr VP of Sales, to strategize and develop creative programs to identify and connect with other stake holders, in order maintain and nurture those relationships.  
• Exercise independent judgment, where needed, to manage common buyer objections raised by prospects and know how to overcome them.
• Be familiar with and know how to use the various methods of closing to achieve the desired result and customer service. 
• Follow required procedures in completing all applications and/or contracts for residency.
• Performs other duties, as assigned.

Requirements

• Bachelor’s Degree in Business Administration, Sales, Marketing, or related field; or equivalent experience.
• Three (3) years sales and marketing experience. On-site experience in an Assisted Living or Memory Care community preferred.
• Successful sales experience in a senior living or closely related industry.
• Commitment to quality outcomes and services for all individuals.
• Ability to relate well to all individuals.
• Ability to maintain and protect the confidentiality of information.
• Ability to exercise independent judgment and make sound decisions.
• Ability to adapt to change.