Social Media Manager

Description

Reporting to the Director of Marketing, the Social Media Manager leads the planning and execution

of day-to-day social media operations, ensuring consistency, quality, and alignment across all

platforms. This role is responsible for managing the museum’s social channels, including content

scheduling, publishing, and day-to-day management of social media accounts. Working cross-

functionally with internal teams, including curatorial, education, advancement, and programming

teams, the Social Media Manager develops content plans that support exhibitions, public programs,

and institutional initiatives, while maintaining a strong editorial voice for the museum.

The role also encompasses hands-on content production and digital campaign execution, including

capturing and editing photo and video assets, producing multimedia content, and supporting live

program coverage. The Social Media Manager actively engages with online audiences, monitors

platform activity, and responds to inquiries in a timely and professional manner. In addition, the

position oversees performance tracking and reporting for all social channels, manages paid and

organic social media campaigns, and collaborates with external partners to extend reach. The ideal

candidate will have a passion for contemporary art, excellent communication skills, and a deep

understanding of social media trends and tools.

Essential Functions:

Social Media Strategy & Engagement

• In collaboration with the Director of Marketing, develop and manage social media strategies for MOCA and its exhibitions, collections, and programs.
• Lead the development and implementation of a comprehensive, platform-specific social media strategy aligned with institutional goals and target audiences.
• Manage and oversee all social media accounts, including but not limited to Instagram, TikTok, Facebook, Threads, YouTube, and LinkedIn, as well as emerging platforms, ensuring consistency, quality, and relevance across channels.
• Create compelling content that informs, encourages dialogue, and extends MOCA’s voice and reach, while enhancing the museum’s overall digital presence and engagement.
• Evaluate MOCA’s current social media practices and advise on improved strategy, content, and platform utilization to grow and diversify the museum’s online community.
• Strategize to build, grow, and actively manage MOCA’s digital communities through ongoing engagement, dialogue, and participation in conversations.
• Monitor social media discussions and respond to comments, messages, and inquiries in a timely, professional manner, including customer service needs, in coordination with the Communications team.
• Ensure MOCA is effectively utilizing social media channels and emerging tools to support audience growth and engagement.

Content Creation & Production

• Work with various museum departments to identify, prioritize, and develop opportunities for social media content that supports institutional storytelling.
• Create high-quality, visually compelling digital content, including images, video, and multimedia assets, tailored for different platforms and audiences.
• Lead social media content capture and production for, including photography, audio/video recording, and live coverage of events and programs.
• Conduct research on artists, exhibitions, and social media trends to inform and enrich social media content.
• Conduct video interviews and produce/edit both short- and long-form video content optimized for social media platforms.
• Source materials needed for social media outreach (e.g., photos, videos) and ensure proper approvals for sharing across channels; manage logistics related to content execution and stakeholder approvals.

Content Partnerships, Digital Marketing & Analytics

• Implement and manage paid and organic digital marketing campaigns to promote exhibitions, programs, and institutional initiatives.
• Develop cross-functional partnerships and initiate new external collaborations with artists, influencers, partners, and others to expand MOCA’s digital reach and amplify shared content.
• In partnership with the Communications team, support social media influencer outreach and digital campaign initiatives.
• Monitor and analyze the performance of social media and digital marketing efforts using analytics tools, tracking metrics such as engagement, click-through rates, and conversions.
• Analyze, review, and report on campaign effectiveness, translating data into actionable insights.

Additional Responsibilities

• Performs other duties or special projects as assigned
• Maintains regular and reliable attendance

Requirements

• Bachelor’s degree in a field related to digital media production, communications, journalism, or art history preferred
• Minimum of 2-4 years of experience in a similar position (experience with a visual arts or content organization preferred, but not required)
• Demonstrated experience managing and creating content, including video, for multiple social media platforms, with an understanding of best practices and the various tools and features each platform offers
• Experience managing rights and reproductions of contemporary artworks, including handling licensing and permissions.
• Experience working directly with contemporary artists to ensure proper representation and distribution of their works.
• Proficiency using media monitoring, content management systems and project management software, including Sprout, Asana, Cision, and other platforms.
• Demonstrated ability to collaborate with a larger team and with stakeholders across various departments.
• An understanding of the arts and the Los Angeles arts community is required.
• Proven ability to manage multiple projects simultaneously in a fast-paced work environment.
• Ability to write and/or edit content for different audiences and platforms.
• Excellent communication and organizational skills.

Annual salary: 65,000 - 75,000

Position covered by MOCA/AFSCME Collective Bargaining Unit Agreement: NO

Physical Demands

While performing the essential functions of this job, the incumbent must be able to do the following: sit for extended periods; bend and reach for filing and other job-related functions; bend, stoop, and lift to move and retrieve materials; pull, push, and lift; reach both above and below shoulder height. Mobility to move around the office and distribute reports/correspondence. Specific visual abilities include close vision, color vision, depth perception, and the ability to adjust focus. Must be able to visually inspect work. Manual dexterity to operate computer and other office equipment required. Heavy usage of phone and computer is required.

The physical demands described above are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made.

The Museum of Contemporary Art is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race, religion, creed, color, national origin, ancestry, disability, medical condition, genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding and related medical conditions), gender, gender identity, gender expression, age, sexual orientation, military status, veteran status or any other status protected under applicable federal, state or local laws. Our policy reflects and affirms the Museum of Contemporary Art’s commitment to the principles of fair employment and the elimination of all discriminatory practices.

Research shows that women and individuals from underrepresented backgrounds often apply to jobs only if they meet 100% of the qualifications. We recognize that it is highly unlikely that an applicant meets 100% of the qualifications for a given role. Therefore, if much of this job description describes you, we highly encourage you to apply.