Sr. Manager, Marketing Operations (Hybrid)

Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind “Career in Comfort” because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood. As an innovation company at our core, we believe a diversity workforce brings better insights, solutions and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world — one mattress at a time.

Compensation

Job Summary

Job Description

How you’ll shape the future of comfort:

What You'll Own  

• Integrated planning: Translate approved marketing strategy into coordinated plans, with clear deliverables, owners, milestones and dependencies across brand, creative, digital, retail and wholesale. 

• Capacity and prioritization: Maintain visibility into workload and resource constraints; recommend sequencing and tradeoffs, and surface the impact of new requests or changes before teams commit. 

• Campaign delivery: Own the master marketing calendar and campaign workbacks, incorporating channel lead times, creative development, production, approvals and launch-readiness checks. 

• Operating cadence: Lead focused planning and status reviews, maintain decision and risk logs, and drive follow-through with accountable owners. Escalate issues that require leadership decisions. 

• Workflow and systems: Establish practical intake, briefing, approval and change-management processes in the team's project-management platform; support adoption and continuous improvement. 

• Measurement coordination: Partner with Analytics and channel owners to establish reporting requirements, consolidate performance updates and schedule reviews that translate findings into clear optimization actions. 

• Vendor and financial operations: Coordinate vendor onboarding, contract review, purchase orders and invoices; track commitments and deliverables with Finance, Legal and marketing owners. 

• Foundations and knowledge management: Build reusable launch playbooks, operational documentation and asset-governance standards, partnering with Brand and Creative on approved content and library organization. 

Who You Are  

• A planner at heart. You think in dependencies and lead times. Give you a launch date and you can work backward to what has to be true this week. 

• Proactive, not reactive. You anticipate what's needed before being asked. You see the collision coming, send the reminder, and build the process because someone has to and it might as well be done right. 

• Comfortable with change. Priorities shift here, sometimes overnight. You re-sequence quickly, reset without friction, and help the team do the same. Ambiguity is just part of the pace. 

• Diplomatically assertive. You can hold a deadline with a creative director and push back on a vendor timeline without burning the relationship. You know how to get things done through people you don't manage. 

• Clear-eyed about capacity. You know what the team can actually absorb, and you'd rather have the hard tradeoff conversation up front than watch three things ship late. 

• Fluent across channels. You understand enough about paid media, lifecycle, creative production, retail, and wholesale to translate between those teams, even if you haven't run those channels yourself. 

• A clear communicator. Whether it's a status review, a workback, a risk log, or a vendor brief, your communication is tight, actionable, and complete. 

What we’re looking for:

• 5-7 years in marketing operations, marketing program management, or a senior cross-functional coordination role, ideally in a consumer brand, DTC, or fast-paced e-commerce environment 

• Demonstrated ability to run complex, cross-functional marketing programs with multiple stakeholders and competing priorities 

• Hands-on experience building campaign workbacks and owning a master marketing calendar across channels with very different lead times 

• Experience designing intake, briefing, approval, and change-management processes in Wrike (or Asana, Monday, Jira) that teams adopted and kept using 

• Working knowledge of capacity and resource planning — you've maintained workload visibility and made sequencing recommendations leadership acted on 

• Comfort working in marketing dashboards and performance reporting: pulling what you need, sanity-checking it, and translating findings into optimization actions with channel owners 

• Experience coordinating vendor onboarding, contracts, purchase orders, and invoices alongside Finance and Legal 

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent work experience 

Even Better if...

• You've built launch playbooks or operational documentation that outlived the campaign they were written for 

• You've run the operating cadence for a marketing leadership team: planning reviews, decision and risk logs, and follow-through that actually closed 

• You've operated across both DTC and wholesale or retail, and understand how differently their calendars and approval paths behave 

• You've partnered closely with brand and creative teams on approval workflows and asset governance 

• You've been the person who says “not this quarter” and made it stick without damaging the relationship 

• You've thrived in a fast-moving, high-change environment where the roadmap shifts and execution still has to be excellent 

Physical Requirements:

Physical activities may occasionally include:  

• Remaining in stationary position, often standing, or sitting for prolonged periods of time.  

• Adjusting or moving objects up to 15 pounds in all directions. 

Physical activities may constantly include:  

• Communicating with others to exchange information. 

• Repetitive motions that may include the wrists, hands and/or fingers. 

• Assessing the accuracy, neatness and thoroughness of work assigned. 

Environmental Conditions may occasionally include:  

• Noisy open office environment 

BENEFITS AND PERKS

• Medical, Dental, Vision

• 401(k) Match

• Flexible PTO

• Earn a Mattress

• Purple Swag

• Amazing Purple Products

WHY WORK AT PURPLE?

• Make your mark: We value innovative thinking. At Purple, you will be empowered to bring your ideas to life as we work together to improve people’s lives through comfort.

• Gain unique experience: Be a part of one of the fastest growing companies in Utah! The contributions you make will matter at Purple as the company continues to grow with you.

• Awesome culture: Join the tight-knit team at Purple and you can enjoy working alongside industry experts, making close friends, and annual employee appreciation events.

Purple provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 

This policy applies to all terms and conditions of employment.