eCommerce Manager- BWW

The Manager of eCommerce Business will lead efforts to optimize and grow the eCommerce channel, focusing on both guest-facing and business-enabling features to drive traffic, conversion, check size, and customer satisfaction (CSAT). This role will drive the planning and execution of all owned eCommerce content, collaborate with internal teams to prioritize and deliver forward app and web development, and provide support to owned delivery and third-party marketplace initiatives. Reporting to the Director of Digital Experience, the Manager of eCommerce Business will play a pivotal role in enhancing performance across digital platforms and ensuring seamless execution of eCommerce strategies. 

This is an important role with Inspire Brand’s digital experience team and is key to our journey in elevating and growing our digital business. To deliver on our aggressive multi-year roadmap and priorities, you will need to be invested in our brands business objectives, guest needs, franchisee needs, product performance, and technical platforms. You will collaborate closely with our brand, marketing, digital, and product teams to prioritize and deliver against the digital strategy. 

* This position is required onsite 4 days per week, typically Monday - Thursday.

RESPONSIBILITIES 

eCommerce Strategy and Execution: 

• Determine the best way to strategically support menu optimization, and product merchandising to generate high conversion rates  

• Ensure cross functional collaboration around menu releases and the support of limited time and new products, supporting a seamless menu release and managing UAT between tech and brand teams 

• Drive the planning, creation, and execution of all owned eCommerce content to enhance user experience and support business goals 

• Facilitate as-needed business activities to improve eCommerce performance metrics, including traffic, conversion, check size, and CSAT. 

• Collaborate with Inspire product teams to plan, execute, and prioritize forward app and web development, ensuring enhancements are aligned with business objectives. 

• Stay current with digital best practices, strategies, competition, & industry standards 

Optimization and Performance: 

• Drive the optimization of guest-facing features, such as navigation, search, and checkout, as well as business-enabling features to maximize eCommerce performance. 

• Track the brands overall digital performance and investigate any major performance changes to identify possible product improvements, content updates or strategy changes that deliver on overall digital and e-commerce goals. 

• Develop merchandising and upsell opportunities within owned menu driving incremental revenue 

• Establish and implement strategies to grow and optimize owned delivery channels, ensuring alignment with broader business goals. 

• Support the third-party marketplace team by providing insights and recommendations to enhance performance on external platforms. 

Collaboration and Leadership: 

• Partner with cross-functional teams, including marketing, analytics, IT, and product teams, to ensure cohesive execution of eCommerce initiatives. 

• Work closely with Inspire product teams to plan and execute user acceptance testing (UAT) for app and web platforms, ensuring high-quality deployments. 

• Collaborate with internal stakeholders to align on eCommerce priorities and communicate performance updates and recommendations. 

Insights and Continuous Improvement: 

• Analyze eCommerce performance data to identify opportunities for growth and optimization. 

• Establish a robust test-and-learn agenda to refine strategies and improve key performance metrics. 

• Monitor industry trends and competitor activities to identify best practices and potential enhancements to eCommerce capabilities. 

EDUCATION & EXPERIENCE QUALIFICATIONS 

• Minimum: 4yr degree in Marketing, Business, Digital Media, or a related field. MBA preferred. 

• 3 + years of experience in eCommerce, digital marketing, or related fields. 

• Proven track record of driving performance improvements in digital platforms. 

• Experience with mobile and web-based eCommerce platforms and delivery channels. 

• Familiarity with third-party marketplace strategies and operation.

REQUIRED KNOWLEDGE, SKILLS & ABILITIES 

• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies. 

• Excellent project management skills with the ability to manage multiple priorities and meet deadlines. 

• Exceptional communication and collaboration abilities, with a focus on influencing cross-functional teams and stakeholders. 

• Detail-oriented with a focus on flawless execution and continuous improvement. 

• Strong problem-solving skills with a structured and innovative approach to challenges. 

• Personal integrity, humility, and a collaborative spirit. 

TRAVEL REQUIREMENTS

• Availability to travel up to 20%. 

This role is ideal for a results-driven professional with a passion for optimizing eCommerce channels and delivering exceptional digital experiences. Join our team and help drive the future of digital commerce.