Director, Hispanic & Ethnic Channel Business Development - Food Manufacturing

Description

The Hispanic & Ethnic Channel Business Development Director is responsible for accelerating the profitable growth and distribution of Monarca's snacks portfolio across the U.S. This is a highly commercial, market-facing role focused on new business development, strategic Hispanic retail accounts, distributor network expansion and strong in-market execution. The Director will work closely with the Hispanic & Private Label Business Unit Leader and cross-functional teams to identify and convert growth opportunities, expand distribution with Hispanic retailers and independent stores, strengthen Monarca's route-to-market capabilities, and deliver sustainable profitable growth. The successful candidate will be an entrepreneurial business builder and hunter, with strong relationships across the Hispanic retail and distributor ecosystem and a demonstrated ability to translate commercial strategy into execution.. 

 Key Responsibilities:

Hispanic Snacks Business Development and Market Expansion  

•  Identify, develop and close new business opportunities with Hispanic retailers, regional chains and other strategic customers.
• Build a strong pipeline of incremental distribution and revenue opportunities across priority U.S. markets.
• Develop senior-level relationships with key customers and convert opportunities into sustainable, profitable business.
• Expand distribution and market presence of Monarca's Hispanic brands, including Las Ricas, Cazo de Oro, Mac's and other relevant portfolio opportunities

Distributor Network Development

• Connect and build a strategic distributor network to penetrate Monarca’s portfolio Hispanic Retail and Independent stores across the USA
•  Identify distributor coverage gaps and develop market-entry plant to expand penetration of independent Hispanic stores and regional chains.
•  Establish clear distributor performance expectations and monitor sales, distribution and execution.
• Develop the appropriate route-to-market strategy by market, leveraging distributors, DSD and other commercial models as appropriate.

Go-to-Market & Field Execution.

• Translate commercial strategy into actionable market-level execution
• Partner with DSD, distributors and internal sales teams to improve assortment, distribution and execution.
• Regularly spend time in priority markets evaluating customer opportunities, competitive activity and execution.
• Identify execution gaps and implement corrective commercial actions.

Profitability Focus:

• Deliver revenue, margin and distribution objectives for assigned customers, distributors and growth initiatives.
• Develop commercially sound pricing, promotional and customer strategies.
• Evaluate opportunities based on both strategic value and profitability.
• Manage budgets and ensure the achievement of revenue and profitability targets. Maintain a disciplined pipeline and provide clear forecasts and progress against key growth initiatives.

Cross-functional Collaboration:

• Work closely with Sales, Marketing, R&D, and Operations Teams to ensure seamless execution of key initiatives and delivery of business key initiatives.
• Act as key liaison between internal teams and key customers and distributors, fostering a collaborative approach to driving growth. 
• Provide market/customer insights to support innovation, portfolio, and price-pack architecture decisions.

Performance Monitoring and Reporting:

• Establish KPIs for the strategic growth initiatives implementation, track progress, and provide regular updates to the Business Unit Leader and Leadership Team.
• Prepare and deliver data-driven recommendations for strategic adjustments as needed to meet business goals 

Requirements

•   Bachelor’s degree in Business, Marketing, or a related field (Master’s degree preferred).
• 8+ years of experience in business development, sales and leadership roles, preferably within the CPG, food and snacks market or related industries.
• Strong track record of driving growth in a Multicultural or Hispanic-focused market. 
• Deep understanding of Hispanic/Ethnic market and channel dynamics in the USA. Proven experience connecting with Hispanic distributors.
• Proven experience transforming the Go To Market and market execution, expanding brands presence in Hispanic retailers and independent Hispanic stores across the USA.
• Strong understanding of DSD, distributor and directoto-retail go-to-market models.
• Exceptional strategic thinking, problem-solving, entrepreneurial mindset and execution skills.
• Track record of transformation of exe
• Proven ability to identifying market opportunities and turn them in actionable plans.
• Proven track record of driving growth and managing P&L in a multicultural environment.
• Excellent relationship-building, communication, and negotiation skills.
• Bilingual in Spanish and English preferred.

Skills and Core Competencies:

• Entrepreneurial mindset with focus on innovation and opportunity development.
• Strategic thinking and planning.
• Strong project management and organizational skills.
• Hispanic Market insight, cultural awareness and sensitivity.
• Team leadership and collaboration
• Results-driven with a focus on execution.

This role is an exciting opportunity for a visionary leader passionate about driving impact in the Hispanic market and contributing to the overall success of the organization.

About Palmex-Evans

Palmex-Evans is a leader in the food manufacturing industry, known for our commitment to quality and innovation. We strive to exceed customer expectations through strategic partnerships and a focus on continuous improvement. Join us and be part of a dynamic team driving growth and excellence in the market.