Student - UC Athletics Marketing & Fan Engagement Intern

Objective

• Help create excitement around Ursinus athletic events and deliver a memorable experience for all Bears fans! This internship is a hands-on opportunity to build school spirit, contribute to campus life, and gain real-world experience in sports marketing, promotions, and event management.

Duties & Responsibilities

• Develop and implement fun promotions and in-game activities at UC varsity athletic competitions to increase student attendance and fan engagement.
• Collaborate with the Athletic Communications and Student Activities offices to market upcoming games through flyers, tabling, campus announcements, and digital campaigns.
• Plan and implement theme nights, giveaways, contests, and other creative engagement strategies.
• Support the creation of social media content and marketing materials to promote events and build buzz.
• Help manage game day logistics, including setup, execution, and breakdown of promotional activations.
• Serve as a liaison between Athletics and student organizations to foster campus-wide involvement.
• Participate in frequent check-ins with the Associate Athletic Director to reflect on progress, brainstorm new ideas, and develop professional skills.

Qualifications

• Energetic, creative, and enthusiastic about Ursinus Athletics and campus life
• Strong communication and collaboration skills
• Ability to attend designated home games and planning meetings
• No prior marketing experience required—just a passion for sports and student engagement!